Successful Implementation and Integration of New MarTech Tools | School of Marketing | ANA

Successful Implementation and Integration of New MarTech Tools

This course, dedicated to the implementation and integration of new MarTech tools, explores deploying MarTech effectively within organizations. Beginning with setting clear objectives and identifying key stakeholders, it covers strategic resource allocation, risk management, and configuring MarTech solutions tailored to specific needs. You'll learn robust testing and deployment methods and gain actionable insights to ensure smooth integration and tangible benefits. By the end, you’ll be equipped to enhance operational efficiency and drive measurable success, fully prepared to optimize these technologies in your marketing efforts.

Learning Experience

This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.

Who is this Course For?

    • Marketing practitioners
    • Technologists and developers
    • Brand strategists

Learning Objectives

  1. Utilize a comprehensive framework to ensure successful execution and measurable improvements in marketing efforts
  2. Effectively manage project risks through thorough risk assessment, proactive identification of potential challenges, and the development of mitigation strategies
  3. Create a comprehensive and detailed timeline integrating strategic decisions, stakeholder inputs, objectives, and resource allocations
  4. Implement a structured approach that includes re-engineering established processes and workflows to maximize the technology's capabilities and enhance operational efficiency
  5. Prioritize change management support for user adoption and implementing robust post-implementation review practices to optimize ROI and sustain success

Find out what you'll learn from Transparent Partners in the video below.


Estimated Length of Completion

Approximately 58 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note that this course is part of a more comprehensive 9-course MarTech Foundational Certificate Program to be launched in the next few months. Individual courses may be launched as they are developed and may be available out of sequence.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $29 Silver Tier $49 Nonmember $59


Transparent Partners

Transparent Partners is an independent consulting firm dedicated to helping brands create value through world-class marketing. Our results are achieved through a relentless commitment to, and deep expertise in, marketing technology, marketing and consumer data, and marketing operations.

Our services and expertise span the entire range of MarTech, including assessments, architectural design, selection, implementation, and operationalization. Our commitment is to ensure clients see a positive return on their investment in marketing technologies.

In marketing and consumer data, our proficiency extends to comprehensive assessments, strategic planning, architectural design, and sophisticated measurement & analytics, facilitating informed and data-centric marketing choices.

Additionally, our knowledge in marketing operations ensures clients can effectively execute their strategies, enhancing value creation across all dimensions of their marketing activities.