The Essentials of Public Speaking (Half Day) | School of Marketing | ANA

The Essentials of Public Speaking (Half Day)

How to Sharpen Your Presentation Skills
(Half Day Workshop)

Public speaking strikes fear in the hearts of just about everyone. Yet when marketers of every experience level master this skill, they see career advancement and elevated professional stature.

The best speakers say there’s only one way to gain confidence and poise in front of an audience: practice. Yet practice is more than standing in front of a mirror and reciting your presentation. How do you overcome nerves? How do you know if you’re connecting with your audience? Your image in the mirror isn’t likely to reveal these secrets.

This half-day workshop is about practice of a different kind. In an intense “on stage” setting, you will learn how to let go of inhibitions using the techniques of improvisation to have fun. Improvisational skills build confidence and quick-thinking by teaching you to be a better listener and a better reader of your audience.

Led by a former advertising agency creative director, skilled presenter, and popular ANA workshop leader, this workshop will put you through your speaking paces and give you the opportunity to practice and enhance your skills.

Who is this workshop for?

This workshop is for anyone, at any level, who wants focused and effective practice to improve their public speaking skills.

Workshop Benefits

The benefit of attending this workshop fall under the following key driver of growth: increasing marketing effectiveness.

This workshop helps attendees increase marketing effectiveness by teaching them:

  • How to be a more confident speaker
  • How to overcome nerves and listen with intention
  • How to think on your feet

Download the full agenda here


  • Howard Ibach

    Howard Ibach is an author, essayist, adjunct college instructor, workshop leader and public speaker. In 2009, his critically acclaimed text, How To Write An Inspired Creative Brief, was ranked #7 on’s “Top 10 Advertising Books You Absolutely Must Read.” In 2015, the 2nd edition earned the #1 spot on this list.