Effective Writing for Business (Virtual)

(Virtual Half-Day Workshop)

Virtual Workshop Description
Good business writing is simple, clear, and direct. It talks to audiences in their own voice. But what does that mean in today’s multi-generational marketplace, where nearly a third of us learned English as a second language? How do you drop the bad habits of a lifetime (including what we learned in school) and find an authentic voice that works across different platforms, generations, and needs?

We'll address it all, including the latest AI writing and grammar software. You'll learn about different styles and voices, dive into "speaking like your audience," and review actual examples of how major corporations are moving to a more customer-friendly voice. We'll build on what you already know and give you additional tools to stay in tune with your customers and markets and turn your "corporate speak" into meaningful customer engagement.

This is a deep topic, so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective communications both internally and with your customers. And we'll give you a dozen tips, techniques, best practices, and hacks you can use to improve everyone's writing—immediately!

Target Audience
As the new rules of messaging continue to evolve and new writing software becomes available, everyone in your marketing group, from the actual writers to your marketers, strategists, and senior management, needs to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to customers.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and improving employee alignment and collaboration.

This workshop helps attendees improve marketing effectiveness by teaching them to:

• Delivering your message clearly and directly
• Putting customer benefits in front of the message
• Capture and communicate your company’s voice
• Clearly understand the ways marketing communication is changing

This workshop helps attendees increase marketing efficiency by teaching them to:

• Reduce inconsistencies in brand messaging
• Say more with less
• Understand the power of editing

This workshop helps attendees improve employee alignment and collaboration by teaching them to:

• Show all team members how to communicate in the same voice
• Reduce the number of rewrites, revisions, and spontaneous “strategy discussions”
• Bring everyone into the same conversation

Download the full agenda here