Digital Analytics Strategy for Marketers (101) (Virtual) | School of Marketing | ANA

Digital Analytics Strategy for Marketers (101) (Virtual)

Driving Growth through Effective Data Storytelling
Digital Analytics Mastery Program 101
(Virtual Half Day Workshop)

Virtual Workshop Description
One of the main sticking points in analytics isn't that people are incompetent, but rather that they are solving for the wrong things.

By developing an analyst's curiosity and translating that into powerful business objectives, it gives marketers a new lens through which to assess the business, uncover insights (those hidden gems in the non-obvious customer segments), and ultimately drive growth. Simply put, analytics isn’t just about numbers or data; It’s about uncovering the nuances that inspire insights and enable better decision making to ultimately drive growth.

As professional marketers, your task is to uncover trends and tell stories with data that drive business impact. This workshop will show you how to find the story in the data and effectively communicate that story through persuasion and influence.

Don’t just dump data into a report! Your value as an analyst comes from your ability to connect the dots and resonate with both internal and external stakeholders. Can you connect so deeply, you spark action? Because without action, we don’t see results.

By the end of this eye-opening, inspiring training, you will have tools to successfully dismantle the complexity of digital analytics into practical, understandable concepts your C-suite will love you for!

This workshop is the first in a four-part series, the ANA’s “Digital Analytics Mastery Program”, where participants learn core characteristics and best practices of effective digital analytics for marketing.

In this workshop, participants dive into the core concepts of digital marketing analytics, learning how to leverage key metrics and insights to measure the performance of various marketing campaigns across diverse online channels. As they progress through the various workshops in the Program, participants engage in creating relevant KPI’s for campaigns, learning effective visual data presentation, and more.

Target Audience
This workshop is useful for sales or marketing professionals across diverse experience levels that want to become more effective in data analytics and driving effective decision-making through business storytelling.

It is particularly useful for those with intro-to-moderate level data analytics skills, and/or teams that are struggling to effectively communicate value with their data reporting.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • To identify the business objectives and match those objectives to clear marketing goals
  • How to look for non-obvious customer segments and uncover market growth opportunities

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to select KPI’s that drive business results
  • How to identify the right tactics and channels to use

This workshop helps attendees improve marketing ROI by teaching them:

  • How to drive value through effective data storytelling
  • How to identify and select appropriate comparative data (benchmarking) that ladders up to and supports the business objectives

Download the full agenda here



Temitayo Osinubi

CEO & Co-Founder, Stem Whisperers

T. Osinubi is the Co-Founder and CEO of STEM Whisperers; a disruptive education consulting company built to replace the school-to-prison pipeline with Marketing Technology (MarTech) careers. A “pain in the teacher’s class” turned successful Young Black Professional, T. transitioned from being a card-carrying member of “The Bad Kids Club” with chronic suspension, truancy and barely graduating High School to graduating Salutatorian from Full Sail University’s Digital Marketing Bachelor of Science degree program. From there, he went on to manage search, social media and email marketing campaigns for national and international conglomerates including Cox Media Group, ACCO Brands and Procter & Gamble (P&G).

Having managed interactive, digital and mobile programs of various complexities, his passion is empowering the next generation of marketing professionals through business storytelling. T. is a consummate professional with a track record of success. A dynamic speaker, his presentation style captivates audiences while delivering actionable insights.


Digital Analytics Strategy for Marketers (101) (Virtual)

Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)

Turning Digital Data into Decisions (301) (Half Day)

Persuading the C-Suite Using Effective Data Presentation Techniques (401) (Half Day)