Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Virtual)

Marketing Technology Best Practices to Achieve Brand Objectives

(Half Day Virtual Workshop)

Integrating platforms and systems across the MarTech stack allows marketers to look at customer data holistically, from the first touchpoint to the last. It helps us understand where we need improvement, lets us look factually at what is working, and allows us to optimize quickly and effectively.

However, with over 7000 technology solutions currently available in the marketing technology landscape, this proliferation of “logos” demands that today’s modern marketing professionals develop a keen grasp on how to select and evaluate the technology and tools within their organizations. It's no longer a question of whether technology plays a role in marketing, it's about what role the modern marketer needs to play in selecting the best solution to drive marketing results and overall business success.

This course will help you understand the essential components of a marketing technology strategy, define how CMOs and other decision makers should engage in the technology roadmap and vendor selection process, and help marketing executives and teams assess their new and evolving role as a technologist within the enterprise. The course provides practical frameworks and models to understand and optimize marketing technology to enhance overall customer experience.

Who Is This Workshop For?

  • Marketers involved in brand management, digital marketing, marketing communications, product/service innovation 
  • Any marketing organization that is looking to ensure their tech stack aligns properly their current marketing and Customer Experience (CX) strategy 
  • Marketers charged with leading Marketing Strategy and where MarTech understanding plays a critical role
Workshop Benefits
  1. Learn what MarTech is and how it relates to AdTech
  2. Understand MarTech’s impact on the overall organization & customer experience
  3. Understand the critical role that sales funnel and MarTech alignment plays
  4. Learn how to assemble a strategic marketing technology stack aligned to the customer journey
  5. Learn how to establish measurement & ROI metrics, reporting and goal setting for MarTech
  6. Develop your skill in assessing, evaluating and selecting the ideal technology to support marketing goals

 Download the full agenda here



Mary Czarnecki

Director of Strategic Development, N3

Mary Czarnecki is a marketing and business strategist with 20 years’ experience in brand management, marketing strategy and business development with companies such as WebMD and Johnson & Johnson. Today, Mary works with companies and entrepreneurs to develop insight-driven, innovative sales & marketing solutions to drive both profit growth and customer impact. Mary specializes in brand positioning, audience insight development, social media marketing and sales funnel strategy.

In addition to her coaching and training business, Mary is currently the Director of Strategic Development at N3 where she develops strategic insights, business recommendations and campaign strategy for N3’s top tier clients including Google, IBM, Microsoft, and others. Mary was previously the Director of Strategic Account Development with WebMD where she delivered innovative online marketing campaigns for some of WebMD’s largest clients, including Clorox, Target, and Walmart.

Mary is a Princeton University graduate, with a Bachelor’s degree in Ecology and Evolutionary Biology. She received her M.B.A. from the Yale School of Management and her Master of Environmental Management from the Yale School of Forestry and Environmental Studies.