Leveraging Social Media for Brand Building (Virtual) | School of Marketing | ANA

Leveraging Social Media for Brand Building (Virtual)

An Introduction to Driving CLV through Social Media & Customer Engagement
(Virtual Half Day Workshop)

Virtual Workshop Description
The proliferation of social media platforms and empowered consumers makes reaching your target audience challenging. Even the biggest brands struggle with how to use social media to be relevant and authentic. It's no longer a question of whether social media plays a role in marketing, it's about what role the modern marketer needs to play in developing the best social media strategy to drive marketing results, customer engagement and overall business success.

This virtual workshop teaches strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn. This highly engaging and interactive workshop will help participants better understand how to use social media to improve target consumer engagement, enhance brand perception & affinity, and accelerate the “buyer’s journey”. Participants will learn the essential components of a social media strategy and strategic content development plan. The workshop will help both marketing professionals and teams understand the evolving role of social media in the marketing mix and customer journey to brand loyalty.

Participants will leave with actionable concepts and tools they can immediately apply to real world situations, including aligning social media strategy with the company’s customer experience and marketing plan goals. The workshop provides practical frameworks and models to understand and optimize social media strategy to enhance overall customer experience and build brand equity.

Who is this workshop for?
This virtual workshop is for marketing professionals and/or in-house agency professionals that want to learn how to use social media strategically, as part of the modern marketing mix. Especially useful for early career marketers involved in brand management, digital marketing, marketing communications, product/service innovation and any marketing organization.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to adjust your Social tactics to reflect recent platform changes
  • How to increase brand awareness and engagement with target customers
  • Social Media’s impact on brand perception & customer experience

This workshop helps attendees increase marketing efficiency by teaching them:

  • The impact of customer journey and Social Media alignment
  • Assessing, Evaluating and Selecting the ideal Social platforms to support goals
  • The brand equity and perception impact of Social Media

This workshop helps attendees improve marketing ROI by teaching them:

  • How to make Social Media execution decisions based on building long-lasting audience connections that increase customer lifetime value, not trends
  • How to evaluate and balance long-term and short-term investments and impact
  • How to establish measurement reporting & goal setting for Social Media

Download the full agenda here



Mary Czarnecki

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment," having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success.

Mary has been acknowledged as a top instructor for the ANA’s Marketing Training & Development Center and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth.

Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University.