How To Optimize Your Agency Partner Relationships

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#	Module	L.E.A.D. Learning Approach	Time	Learning Experience Summary
1	Introductions to session and instructor	Learn Experience	0H:30M	Objectives for the session Goals of participants Understand how course differs from “textbook learning” – real world applications Exercise: Team Member Roles Exercise: The Client Video Exercise: One Night Stand versus Partnership Role Play
2	What Makes the Relationship Work	Learn Experience Apply	1H:00M	Motivation What Clients want What Agency Management wants What key agency department members want What specialist agencies want Global survey results Exercise: Rules for Success Exercise: Right/Side Left Side of the Brain
3	Creative Brief & Creative Briefing	Learn Experience Apply	1H:00M	Types of Briefs Best Practices in Briefing Briefing Creative Teams Exercise: Creative Brief Assessment
4	Creative Review	Learn Experience Apply	1H:00M	The objective Preparing for the review How to review creative work Giving feedback, evaluating the work Exercise: Creative Role Play Assessment
5	Agency Evaluations	Learn Experience Apply	0H:30M	Objectives and guidelines Types of evaluations Exercise: troubled client/agency relationship case study
6	Agency Compensation	Learn Experience Apply	1H:00M	Compensation models Agency Comp trends Incentive compensation Exercise: Negotiation
7	Agency Management	Learn Experience Apply	1H:00M	Audits Contracts Scope of Work Agency Critique Selecting a new agency Discussion/questions
8	Multiple Agency Management	Learn Experience Apply	0H:30M	Exercise: Orchestrating Multiple Agencies 15 Ideas in 15 Minutes
9	Wrap Up	Discover	0H:30M	Review of the day Take aways Audience Choice
10	Learning Reflection and L.E.A.D. Action Plans	Discover	0H:15M	Group reflects on learnings “Discover More” resources Create L.E.A.D. action plans

Instructors