Advertising Production: What Marketers Need to Know - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Managing the need for more content and stretching the production budgets further are challenging the marketing ecosystem and the traditional advertising production process. Now more than ever, it is vital marketers look at things differently and make choices to help them navigate what success looks like.

This virtual workshop will include:

  • Current trends and the creative production landscape
  • Planning for all media including budgeting, cost drivers and benchmarks
  • Evolving operating models, including working directly with production companies
  • Understanding agency fees related to the creation of content
  • Defining the fundamentals of designing and producing for social platforms including TikTok

Target Audience
This workshop is best suited for those accountable for content production, including brand marketers, advertising managers, in-house content teams, creative operations, and procurement or sourcing professionals in the agency and production management space.

Download the full benefits here

  • ANA Welcome & Workshop Overview (5min)
  • Setting the Stage (10min)
  • Current Trends & Content Production Strategy (30min)
  • Planning for All Media (15min)
  • BREAK (10min)
  • Producing for Social Platforms (45min)
  • BREAK (10min)
  • Multi-Channel Production: What the Client Needs to Know & Why (35min)
  • Closing (10min)


Start: Thursday, February 23, 2023 at 2:00pm

End: Thursday, February 23, 2023 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Advertising Production: What Marketers Need to Know - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399


Advertising Production Resources

Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, digital videos, Web, Mobile, Social & Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & find efficiencies in advertising content creation. We use our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world’s leading advertisers.