End-to-End Digital Marketing - Virtual | School of Marketing | ANA

End-to-End Digital Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

In this workshop, Harry Gold will share his approach to mapping all the moving parts of traditional and digital marketing into a unified customer journey. Covered topics include media, search, social, website experiences, marketing automation, action oriented creative and of course a measurement approach, all wrapped into an integrated program. This session reveals how to plan integrated campaigns that guide your target audience into your organization’s sales funnel and lasting brand embrace.

This workshop will arm your team with a rock-solid approach to the whole digital marketing operations and MarTech ecosystem. It will enable participants to wrap their heads around all the moving parts of digital (and traditional) marketing and optimize their current programs and campaigns. The session will include real case studies as well as tactics and ideas that your company can start using right today.

Target Audience

  • CMO’s, VP’s and marketing ops professional who are seeking to unify their organization’s approach to digital, evangelize digital channels, and improve ROI.
  • All marketing professionals (senior and junior levels) who want to become more confident and conversant in digital marketing and marketing technology (MarTech).
  • Brand, program, and product managers that need to fully leverage online channels to maximize their brand impact and revenue potential.

Download the full benefits here

  • Welcome, Introduction & Overview (10 min)
  • Digital Strategy Development (Planning, strategy, and tactics) (50 min)
  • Break (10 min)
  • Exercise (Customer Journey Mapping) (105 min)
  • Closing (5 min)


Start: Tuesday, August 27, 2024 at 2:00pm

End: Tuesday, August 27, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
End-to-End Digital Marketing - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Harry J. Gold

Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, The Rockettes, and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.

Harry is a member of the ANA Faculty and is also a frequent lecturer on search engine marketing, social media marketing, and online media for the American Marketing Association, the New England Direct Marketing Association, Search Engine Strategies, Mediabistro, and Harvard University. He has also written a number of expert columns for ClickZ.