Direct Marketing Institute (Three Day Workshop)

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts three days


In just three days, this bootcamp-style workshop will teach you what would normally take you years to learn on-the-job. Experienced faculty cover the core areas of direct marketing, from offers and propositions to copywriting and design — across digital, direct, and integrated marketing — all designed to get you thinking from a direct response perspective, with detailed examples and step-by-step applications throughout. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them successfully.

Who is this workshop for?

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the Direct Marketing Institute is for you.

     - Marketing Coordinators, Managers and Directors

     - Copywriters

     - Account Executives

     - Business Owners

     - Marketing Consultants and Specialists

     - Fundraising and Nonprofit executives

     - B2B and/or B2C Marketers

Download the full benefits here

Day 1

  • Setting the Stage (30 min)
  • Essentials of Direct Marketing Campaign Management (90 min)
  • Break (15 min)
  • Essentials of Direct Marketing Campaign Management cont. (75 min)
  • Lunch (60 min)
  • Audience Targeting and Relationship Marketing (90 min)
  • Break (15 min)
  • Offers and Propositions (90 min)

Day 2

  • Digital Marketing (120 min)
  • Break (15 min)
  • Digital Marketing cont. (60 min)
  • Lunch (60 min)
  • The Direct Mail Package (120 min)
  • Break (15 min)
  • Graphics and Design (90 min)

Day 3

  • Proven Creative Platforms (120 min)
  • Break (15 min)
  • Evaluating and Strengthening Your Copy (75 min)
  • Lunch (60 min)
  • Research and Testing (90 min)
  • Break (15 min)
  • Multichannel Marketing Synergy and Attribution (105 min)



Beth Smith

Elizabeth B. Smith co-founded Smith Browning Direct in 1987 as a consulting firm specializing in direct marketing strategic planning for commercial and nonprofit organizations.

A 30-year veteran of direct marketing, Beth has extensive experience in designing and managing direct marketing programs for a wide variety of industries, including: business-to-business marketers, the travel industry, financial services firms, high tech products and services companies, consumer packaged goods, pharmaceutical companies, and charitable and membership organizations.

She is an expert in customer loyalty and database marketing programs. She was previously Vice President of Marketing at Epsilon in Boston. Beth held several other positions over her 15 years at Epsilon, including Creative Director and Vice President of Account Management. She has received numerous awards for creativity in marketing and has spoken internationally on direct marketing, database and relationship marketing.