Digital Marketing Institute (2-day workshop)

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days

 

Hands-on Strategy for Digital Campaign Management
(Two-Day Workshop)

The proliferation of digital media and the splintering of consumer attention across channels have made campaign planning more complex than ever. You need to understand your customers and their purchase journey. You need to know the latest digital media options. You need to employ strategies for driving purchase decisions. You’ll get all that and more over two information-packed days at the Digital Marketing Institute, where you’ll gain strategic insight and best practices on website optimization, search, email, online advertising, content marketing, gamification, social, mobile and journey mapping. You’ll learn how to build a
digital campaign that acquires customers, engages and retains them, turns them into brand
advocates–and ultimately creates unforgettable customer experiences.

Who Is This Workshop For?

  • Lower- to mid-level managers and directors who want a more comprehensive understanding of the full scope and power of digital marketing to drive campaign success
  • Strategic professionals who want to learn about planning and implementing a digital campaign
  • Small business owners who want to leverage the power of digital marketing to find new customers and grow their business

Download the full benefits here

 

DAY 1

  • Setting the Stage (20 min)
  • Customer Centricity (90 min)
  • Break (15 min)
  • Usability Best Practices (60 min)
  • Lunch (60 min)
  • Storytelling (45 min)
  • Content Marketing (45 min)
  • Video (40 min)
  • Break (15 min)
  • Gamification (30 min)
  • Search (30 min)
  • Email (20 min)
  • Online Advertising (40 min)

DAY 2

  • Social Media (75 min)
  • Break (15 min)
  • Mobile (60 min)
  • Digital Marketing Innovations (30 min)
  • Lunch (60 min)
  • IoT (20 min)
  • Customer Experience (175 min)
  • Close (15 min)

when

Start: Monday, March 25, 2019 at 9:00am

End: Tuesday, March 26, 2019 at 5:00pm

WHERE

Reed Smith LLP
10 S Wacker Dr
40th Floor
Chicago, IL 60606

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Digital Marketing Institute (2-day workshop) Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A

Instructors

trainer

Neil Feinstein

Neil is an award-winning Creative Director turned Brand & Digital Strategist turned college professor. He spent 30 years in advertising, winning a shelf filled with awards in creative development and digital innovation. Along the way he built the first online ads for The New York Times, the first mobile program for the Data & Marketing Association, the first email marketing program for Hachette Filipacchi, and advised blue-chip brands such as Disney, American Express, Conde Nast, Merrill Lynch, Calvin Klein Fragrances, and not-for-profits ASPCA and Wounded Warrior Project. He’s a top rated international speaker, having lectured on multichannel marketing, integrated advertising, digital and creative strategy, and customer experience. 

When he’s not helping clients build unforgettable customer experiences, Neil is inspiring the next generation of advertising greats as Assistant Professor of Advertising at St. John’s University. His research focus is digital innovation: he conducts a yearly “Hot or Hype” survey to determine the most important innovations for practicing digital marketers, and also researches the power of influence marketing.