Direct Marketing Institute (Three Day Workshop) | School of Marketing | ANA

Direct Marketing Institute (Three Day Workshop)

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts three days

To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number. 

 

Download the full benefits here


Day 1

  • Setting the Stage (30 min)
  • Essentials of Direct Marketing Campaign Management (90 min)
  • Break (15 min)
  • Essentials of Direct Marketing Campaign Management cont. (75 min)
  • Lunch (60 min)
  • Audience Targeting and Relationship Marketing (90 min)
  • Break (15 min)
  • Offers and Propositions (90 min)

Day 2

  • Digital Marketing (120 min)
  • Break (15 min)
  • Digital Marketing cont. (60 min)
  • Lunch (60 min)
  • The Direct Mail Package (120 min)
  • Break (15 min)
  • Graphics and Design (90 min)

Day 3

  • Proven Creative Platforms (120 min)
  • Break (15 min)
  • Evaluating and Strengthening Your Copy (75 min)
  • Lunch (60 min)
  • Research and Testing (90 min)
  • Break (15 min)
  • Multichannel Marketing Synergy and Attribution (105 min)


Instructors