Effective Email Marketing
This event is over.
The agenda for this workshop includes the following topics:
The Groundrules: Legal Overview
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Understanding permission, ethics and email marketing law
Email Strategy & Campaign Development
- Email for different marketing objectives (Branding
- Acquisition, Retention), Frequency, Sequencing, Timing
- Dialog & Trigger Based Email vs. Broadcast Email
Email Address Gathering & List Building
- Acquiring email addresses,
- List management best practices
- Audience segmentation
- Understanding permission
Email Creative & Message Design
- Offer Development
- Message building blocks and structural design
- Copywriting
- Motivating response
Email Creative Group Exercise
- Class is divided into groups which "compete" to develop the best email marketing newsletter for a given scenario
Metrics, Measuring, & Tracking Results
- Email marketing key measures defined
- How to calculate
- Campaign ROI