End to End Highly Effective Agency Management

Seats are limited and confirmation of attendance will be required in advance of the session.


Many marketers wonder why they do not have the best agency personnel assigned to their business and/or why the agencies creative work is not meeting expectations.  ANA studies have found that a cause of these undesirable results is a suboptimal client - agency relationship. This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work.

It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

Still, there is more to Agency Management than effective process and principled relationships. First, there are insights into the current agency landscape that will help you to anticipate and prepare for the future. Then, there are the crucial topics of contracts, SOWs, and compensation to help you make smarter business decisions. Finally, you will learn about best practices and frameworks on how to manage multiple agencies so you ensure work from multiple agencies is complementary and efficient. 

Led by a seasoned consultant with over 30 years of client, agency and agency review experience, this workshop provides the essentials as well as the advanced skills you need to inspire, incent, and effectively manage your agency partnerships.

 Most importantly, this workshop is highly interactive and full of hands-on exercises and opportunities to share. The skills you and your team hone in this workshop will position you to play a key role in the day-to-day management of your agency partners and you will be well on your way to becoming a client that agencies respect and want to work hard for as well as a marketing leader who drives business results.

Who is this workshop for?

This workshop has been designed specifically for Marketing Directors, all levels of Brand Managers, Social Media Directors and Managers, and Marketing Services Directors and Managers.

Procurement Directors and Managers who work with marketing agencies will also find this workshop extremely insightful and actionable.

Download the full benefits here 


  • Setting the Stage (15 min)
  • Walk in Your Agency's Shoes (45 min)
  • Inspiring Your Agency (45 min)
  • Break (15 min)
  • The Art of the Brief (45 min)
  • Earning Respect Through Open Communication (45 min)
  • Lunch (30 min)
  • Managing Multiple Agencies (45 min)
  • Scope of Work Essentials (45 min)
  • What is Fair Agency Compensation (45 min)
  • Break (15 min)
  • Agency Evaluations (45 min)
  • Closing (15 min)


Start: Tuesday, September 17, 2019 at 9:00am

End: Tuesday, September 17, 2019 at 5:00pm


McKee Foods Corporation
Ruth's Conference Center
10260 McKee Road
Collegedale, TN 37315

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
End to End Highly Effective Agency Management Client-Side Tier $0 Platinum Tier $0 Gold Tier $499 Silver Tier $599 Individual $799 Nonmember N/A



Dan Wald

Dan is a 35-year veteran of the agency world who is currently an independent writer/consultant at WordsbyWald. Most recently, Dan worked as a review consultant with Joanne Davis Consulting and prior to that as Chief Growth Officer for Brunner, and earlier as SVP of New Business for Publicis Kaplan Thaler. He started his career client side at Citibank and Barnes & Noble in promotions, events and the bn.com website. He brings a true passion for advertising to his workshops. He has seen the great, the good, the bad and the ugly in client/agency relationships and has a deep understanding of how to make client agency relationships work. Dan has worked at agencies large and small, independent and networked and in holding company roles at WPP, IPG, and Publicis.

National and multi-national clients with whom Dan has worked include: McDonald’s, Kraft, Unilever, Kimberly Clark, Merck, Citibank, Hilton, Krispy Kreme, Serta, SAP, The Economist, Lufthansa, NBC Universal, Disney, Sears, Sprint, Boost Mobile, and Reckitt Benckiser.

Dan has been an active member of the 4A’s, the BAA, and the Mobile Marketing Association. He is also the author of Ad Asylum, a fictional send-up of all that we in the advertising world hold dear.