Get it Write! How to Communicate Effectively with All Your Business Audiences | School of Marketing | ANA

Get it Write! How to Communicate Effectively with All Your Business Audiences

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send a note to zmorse@ana.net with your name, email and phone number. 

Download the full benefits here

 

  • Setting the Stage (30 min)
  • What is Good Writing? (30 min)
  • B2B? B2C? It's all B2Human! (30 min)
  • Examples of Distinct Corporate Voices (25 min)
  • Break (15 min)
  • Managing the Creative Process (45 min)
  • General Writing Tips (25 min)
  • Digital Writing Tips (15 min)
  • Shifting Writing and Concepts from Worst to Best (25 min)
  • 5 Good Habits of Managing Writing (10 min)
  • Lunch (60 min)
  • The Language Revolution (20 min)
  • Finding Your Voice (55 min)
  • Writing for the New Media: Social Media Writing (20 min)
  • Engaging in the Conversation (20 min)
  • Break (15 min)
  • The "Rules" of Writing (and why they matter) (45 min)
  • Final Exam Tweet Your Way to Fame and Glory (20 min)
  • Summary & Review (20 min)
  • Closing (15 min)

Instructors

trainer

Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)