Effective Writing for Corporate Communications - In Person Only

                                                   PLEASE READ THIS IMPORTANT INFORMATION                                                                                                                                                                                                                                                By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.

Corporate communications tends to be about everything except what customers really want to hear. Great corporate communications engages your customers and makes them want to engage with your brand. All too often, marketing collateral just speaks to an internal audience such as the product developers, engineers, or other powerful parties.    

 This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”

 

Who Is This Workshop For?

As the new rules of messaging continue to evolve, everyone in your marketing group — from the actual writers to your marketers, strategists and senior management — need to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to your customers.

Download the full benefits here


  • Setting the Stage (30min)
  • The World's Greatest Corporate Video (10min)
  • Examples of Distinct Corporate Voices (15min)
  • Moving Your Customers to the Center of the Conversation (20 min)
  • What is Good Corporate Communications (30min)
  • Break (15min)
  • Managing the Creative Process (35min)
  • Managing the Approval Process (35min)
  • Finding Your Voice (25min)
  • Lunch Assignment (10min)
  • Lunch (60min)
  • Review (20min)
  • The Language Revolution (20min)
  • Launching Your New Corpotate Communications Messages (30min)
  • Engaging in the Conversation (15min)
  • General Writing Tips (15min)
  • Digital Writing Tips (15min)
  • Break (15min)
  • The "Rules" of Writing (and why they matter) (45min)
  • The 180 Degree Assignment (20min)
  • Summary & Review (10min)
  • Close (15min)



when

Start: Wednesday, March 8, 2023 at 9:00am

End: Wednesday, March 8, 2023 at 5:00pm

WHERE

Reed Smith LLP
Three Logan Square, 1717 Arch Street
Suite 3100
Philadelphia, PA 19103

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Effective Writing for Corporate Communications - In Person Only Client-Side Tier $0 Platinum Tier $0 Gold Tier $499 Silver Tier $599 Individual $699 Nonmember $699

Instructors

trainer

Steve Lance

Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and a three-time Emmy Award winner. He is also co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a member of the advisory board of ShareTheCaregiving, Inc.