Effective Writing for Corporate Communications - In Person Only

This event is over.

                                                   PLEASE READ THIS IMPORTANT INFORMATION                                                                                                                                                                                                                                                 By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.

Corporate communications tends to be about everything except what customers really want to hear. Great corporate communications engages your customers and makes them want to engage with your brand. All too often, marketing collateral just speaks to an internal audience such as the product developers, engineers, or other powerful parties.    

 This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”


Who Is This Workshop For?

As the new rules of messaging continue to evolve, everyone in your marketing group — from the actual writers to your marketers, strategists and senior management — need to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to your customers.

Download the full benefits here

  • Setting the Stage (30min)
  • What is Good Corporate Communications (30min)
  • TManaging the Creative Processs (30min)
  • Examples of Distinct Corporate Voices (15min)
  • Break (15min)
  • Moving Your Customers to the Center of the Conversation (25 min)
  • The Language Revolution (15min)
  • Finding Your Voice (25min)
  • Writing for the New Media: Social Media Writing: (15min)
  • Engaging in the Conversation (15min)
  • Summary & Review (10min)
  • Close (15min)



Steve Lance

Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and a three-time Emmy Award winner. He is also co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a member of the advisory board of ShareTheCaregiving, Inc.