Effective Writing for Corporate Communications - In Person Only | School of Marketing | ANA

Effective Writing for Corporate Communications - In Person Only

This event is over.

                                                   PLEASE READ THIS IMPORTANT INFORMATION                                                                                                                                                                                                                                                 By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.

Too often, your company communications are a variation of “Our company is great! Our products and services are terrific!” In other words, you write about everything except what customers really want to hear. Great company messaging engages your customers and makes them want to connect with your brand.

This is a deep topic, so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective company messages, including writing styles and voice, speaking like your audience, a best-in-class approval process, and the role chatbots can have in the mix.

This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications

Who Is This Workshop For?
As the new rules of messaging continue to evolve, everyone in your marketing group—from the actual writers to your marketers, strategists, and senior management—need to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to your customers.

Download the full benefits here

  • Setting the Stage (30min)
  • What is Good Corporate Communications (30min)
  • TManaging the Creative Processs (30min)
  • Examples of Distinct Corporate Voices (15min)
  • Break (15min)
  • Moving Your Customers to the Center of the Conversation (25 min)
  • The Language Revolution (15min)
  • Finding Your Voice (25min)
  • Writing for the New Media: Social Media Writing: (15min)
  • Engaging in the Conversation (15min)
  • Summary & Review (10min)
  • Close (15min)



Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)