*NEW WORKSHOP* Digital Leadership for CMOs | School of Marketing | ANA
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*NEW WORKSHOP* Digital Leadership for CMOs

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Module

L.E.A.D. Learning Approach

Length

Learning Experience Summary

1

 Pre-Program Assessment

(10 days prior)

Learn

:15M
  • CMOs take a technology  transformation readiness assessment to identify their needs and gaps

2

Arrival and Breakfast

 Learn

:30M
  • Participants meet, network with colleagues, Kellogg, Spencer Stuart and ANA

3

Setting the Stage

Learn

:15M
  • Introductions
  • Learning Objectives
  • L.E.A.D. Learning Approach
  • Ice-Breaker Activity

4

The Technology Landscape - What CMOS Need to Know

 

Learn

:30M
  • CMOs and the Technology Landscape

Experience

:30M
  • Case Study: The “How” of Digital Transformation

Apply

:30M
  • Breakouts: CMOs benchmark their technology readiness, identify opportunities to accelerate digital transformation and share highlights with the group

 

Break

 

:15M

 

5

Unlock Digital Potential in Your Talent/Organization

Learn

:15M
  • CMOs and the Digital Talent Scarcity

Experience

:15M
  • Case Studies: Transformational approaches that marketers are taking in developing their digital talent/organization

Apply

:45M
  • Breakouts: CMOs benchmark their talent/organization approaches, identify opportunities to redesign their organization’s approach and share highlights with the group

 

Lunch

 

:30M

 

6

The CMO and Technology Relationship

Learn

:45M
  • IT Savvy for CMOs  

Experience

:30M
  • Case Study: How to talk to the C-Suite about Digital Transformation

Apply

 :30M
  • Breakouts: CMOs benchmark their CMO/CTO efforts, create new frameworks and share highlights with the group

 

Break

 

:15M

 

7

Digital Transformation Experimentation

Apply

:60M
  • Breakouts: CMOS Create experiments to accelerate their technology leadership and organization’s digital transformation

8

Learning Reflection, L.E.A.D. Action Plans and Highlights

Apply/ Discover

 :30M
  • Groups reflect on learning, create L.E.A.D. action plan and share highlights
  • Discover more resources
  • Closing activity

9

Social Networking

Discover

:60M
  • Structured networking focused on technology leadership and digital transformational topics

10

Post-Program Experiment Findings

(6-weeks later)

Discover

 :60M

 
  • CMOs reconnect in a :60M virtual session to share findings of digital experiments, summarize learnings and best practices

Instructors