Leading Growth Through Change - Virtual | School of Marketing | ANA

Leading Growth Through Change - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

The one constant about change is that most people resist change. McKinsey reports that “70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support.” In a business environment propelled by digital transformation and frequent strategy realignment, organizations adopting a traditional approach to change management often fail to see the anticipated business transformation of a transformation initiative.

The digital to physical to digital integration of the fourth industrial revolution poses endless possibilities for companies that embrace this new reality and near certain demise to the organizations that ignore or fail to leverage the dynamics of change to accelerate growth. A design-driven change process integrates collaboration, critical thinking, creative solutions, and process facilitation in a way that enhances an organization’s ability to develop and implement changes that promote business transformation.

Leading Growth Through Change gives leaders insight into how they can improve business transformation by focusing talent on the desired outcomes and personal benefit of change—not the challenges of doing things differently. Leaders learn a series of practical tools they can use to help teams embrace change, resolve the fear of loss, uncover new possibilities, implement improved processes, and benefit from business innovations and improvements.

Target Audience
This workshop is designed for professionals at all organizational levels who want to improve collaboration and productivity in their teams by ensuring desired organizational and behavioral changes are implemented effectively. Concepts and principles are directly applied to and practiced in situations that align with team, workplace, and client challenges.

Download the full benefits here

  • Welcome & Engagement (15min)
  • The Realities of Change (40min)
  • The Neuroscience of Change (30min)
  • How to Use the Creative Tension of Change (40min)
  • Resources for the Journey of Change (30min)
  • Creating a Blueprint for Change (10min)
  • Writing a Press Release (10min)
  • Conclusion and Action Planning (5min)


Start: Thursday, October 10, 2024 at 2:00pm

End: Thursday, October 10, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Leading Growth Through Change - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Joe Jordan

TTA Consultant

As an engaging and respected speaker, trainer, and author Joe Jordan grows businesses and improves performance through better leadership, sales enablement, and critical thinking. Clients value Joe’s candid insights, practical strategies, and relevant examples from leading teams in fast-paced, high-performance service organizations.

Joe’s corporate roles included Director of Services Sales Training at Dell, Inc. where he collaborated with senior leadership in the $8 billion global Services organization to leverage employee development as a strategic component in sales growth. Joe also served as Director of Business Development at Action Management Associates and Executive VP of Business Development for Right Management Consultants. A fifteen-year career in the staffing industry included contributions in sales, sales management, training, customer service, operations, marketing, and leading a $30 million, 17-office region.

Joe is the author of Sharpen Your Life and is a highly-rated instructor in the Business Leadership Center at the SMU Cox School of Business. He holds a Bachelor of Ministry degree from Luther Rice College.