Marketing in Turbulent Times - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to jgreenan@ana.net with your name, email and phone number. 

Now more than ever, marketers need to be equipped to act nimbly in the face of uncertainty. Be it a global recession, the novel corona virus, a terror incident, extreme weather events etc., the world is a turbulent place that demands preparedness and flexibility in order to rise above challenges and convert chaos into opportunity.

In this half day virtual workshop, participants will work through a 7-step framework for marketing effectively through a global event. Based on experience leading global marketing teams through previous crises, the workshop facilitator will equip participants to succeed in the face of uncertainty.

Participants will learn how to put effective listening tools in place and gather feedback from non-digital touchpoints like call centers, retail etc. in order to maintain empathy and authenticity in branded communications. Driving sales in the right way will be more important than ever, and there are smart ways that this can be done while maintaining brand love. Participants will gain understanding in the types of marketing approaches and shifts that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Lastly, participants will be shown how to ensure they are taking the critical steps NOW that will save time and money in the long-term, and future-proof your marketing to ensure brand success long after the uncertainty has passed.

Who Is This Virtual Workshop For?
This virtual workshop is suitable for:
- Marketers of all level who are responsible for marketing planning and campaign execution
- Brand marketers with a responsibility for brand health and reputation management
- People in communication roles working in front line channels such as social media and PR

Download the full benefits here


  • ANA Welcome & Workshop Introduction  (10min)
  • Brand resilience in turbulent times  (40min)
  • The dynamics of a global / regional crisis event  (25min)
  • BREAK  (10min)
  • Best practices in brand response  (35min)
  • How to be ready for a global / regional crisis event  (35min)
  • Summary of learnings and close  (15min)


Instructors

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.