Elevate Your Marketing Mix and Attribution Modeling | School of Marketing | ANA

Elevate Your Marketing Mix and Attribution Modeling

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Download the full benefits here


  • Setting the stage (10 min)
  • Introductions and Ice-Breaker Exercise (20 min)
  • The Modeling Landscape (40min)
  • Modeling Best Practices Exercise (20 min)
  • The Modeling Roadmap (10 min)
  • Break (10 min)
  • Applying Models to Drive ROI (60 min)
  • What Will You Do Tomorrow Exercise (60 min)
  • Closing (10 min)



Instructors