End-to-End Digital Marketing
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
Learn how to visualize, plan and integrate powerful digital marketing strategies that click, engage, convert and measure.
A good online strategy unites all of the moving parts that comprise digital. It includes a media plan, a search plan, a social media plan, a website experience, a marketing automation sequence and a measurement approach, all wrapped into an integrated platform. It enables all of the channels, technologies and components of online marketing to guide your target audience into your organization’s sales funnel and lasting brand embrace.
Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master in order to successfully launch a digital marketing platform that delivers the full power of the web.
Harry’s workshop includes a strategic framework and innovative tactics all illustrated by case studies to give you tools and ideas that your company can start using right away. Please come to the workshop ready to have fun and ask a lot of questions!
Who is this workshop for?
This workshop is for marketers who want to understand all of the moving parts that comprise digital marketing and to add power and potential to their current online platforms, channels and campaigns.
Workshop Benefits
- Learn a strategic framework to Drive, Capture, Covert, and Optimize your digital strategy
- Gain an understanding of how the major parts of digital marketing fit together and what tools, sites and opportunities can benefit your organization.
- Learn how to translate your digital marketing strategies, platforms and campaigns into easy-to-understand visual renderings and infographics.
- Learn the practical steps and workflow required to plan, create, launch, maintain and measure both digital marketing and social media marketing channels.
- Understand how digital marketing and online media are being used by real companies, through the presentation of actual case studies.
Instructors
Harry J. Gold
Chief Strategy Officer
Lightspeed GTM
Harry is the Chief Strategy Officer at Lightspeed GTM, a consultancy that helps companies document their go-to-market plans and align their teams around those plans. Prior to founding Lightspeed GTM, Harry was the founder and CEO of Overdrive Interactive, an award-winning digital marketing firm in Boston, Massachusetts, focused on serving global enterprise clients. Harry has spent his career helping companies open and widen their digital marketing channels so they can thrive and grow in today’s digital-first world. His client experience covers both B2B and B2C and includes IBM, Dow Jones, Dell, Lenovo, Bright Horizons, Salesforce, AIG, Harley-Davidson, Fidelity, Citibank, PetSmart, and many other ROI driven organizations. He has also served as chair of the Marketing Technology Summit and was named the New England Direct Marketer of the Year by the New England Direct Marketing Association.