Discovering Programmatic for Real World Application
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
This workshop empowers marketers to understand and plan for the growth of programmatic advertising and to help them leverage the use of data, technology, attribution and measurement for brand and performance marketing. To help understand the components of this emerging technology, we will take you through the programmatic landscape, inclusive of a detailed review of real time bidding (RTB), to discuss the challenges and advantages of programmatic technology and the use of data to improve ROI. 
This workshops helps you to become an intuitive, informed and well-equipped marketer who is prepared to ask the right questions on this new technology. We will dissect the programmatic advertising ecosystem, discuss the importance of data, share case studies, and confront topics such as ad serving, measurement, attribution and emerging programmatic trends. You will learn about the connected opportunity online advertisers are met with today, the details of the programmatic advertising ecosystem and how the technology works and fits in. Moreover, you will understand the importance of data and how to apply data for greater performance, scale, measurability and attribution purposes.
This interactive, relevant and content-packed workshop combines individual and small group exercises to apply the learning to your brand to allow you to better execute and evaluate programmatic advertising campaigns.
Who is this workshop for?
- Any marketing and/or media professional currently executing or interesting in exploring programmatic advertising opportunities, both at the development, execution and evaluation stages of the campaign process. Workshop is suitable for those entering the programmatic space or going a step further to refine their skills in the space
Workshop Benefits
- Gain an understanding of how programmatic ads are delivered and tracked, plus how digital media is bought and sold and learn the ins and outs of the digital advertising ecosystem.
- Develop skills and best practices around managing a campaign and tailoring campaigns to meet certain objectives and strategies for your company.
- Use tools to assess your programmatic readiness in order to build your own programmatic roadmap.