Reaching Your Audience in a Post-Cookie World - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here


  • Setting the Stage (15min)
  • What is Identity and Why Should Your Care (35min)
  • Understanding Today's Marketplace (35min)
  • Exercise: Are You Prepared (15min)
  • Break  (15min)
  • The Relationship Between Identity and Attribution & Measurement (15min)
  • Marketer Options: Buy/Build/Partner (35min)
  • The 5 Stages of Managing Your Marketer Identity  (25min)
  • Exercise: What's a Marketer to do? (20min)
  • Closing, Q&A (10min)



Instructors

trainer

Erin Yasgar

Erin Yasgar’s reputation for innovation and breadth of knowledge inform her work as Prohaska Consulting’s Global Buyer Strategy Team Lead. In this role, she helps buy-side clients – brands and agencies – navigate the complexities of the programmatic buying landscape.

Erin’s expertise includes evaluating tech stack vendors, maximizing first party data usage, organizational design, digital analytics and executing digital media buys. Her work has spanned across several disciplines, such as content marketing, mobile marketing, social marketing and e-commerce.

Erin consistently brings new thinking to her work. For Live Nation she implemented programmatic advertising and consumer data management systems to leverage consumer data across search, social, display, mobile and video advertising. She guided the Los Angeles Philharmonic /Hollywood Bowl Marketing team through a digital transformation around their marketing strategy, digital analytics, staffing, and marketing operations. She developed social analytics dashboard solutions for Lexus, Nike, The Grammys and Universal Music.

An East Coast native, Erin now happily resides in Southern California.