The DEI Advantage: Leading Diverse Teams that Drive Growth - Virtual | School of Marketing | ANA

The DEI Advantage: Leading Diverse Teams that Drive Growth - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Teams that fail to address issues of inclusion often suffer from low motivation and costly turnover, and risk losing the creative edge that sets them apart in the marketplace.

This workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. Participants will learn specific tools to foster an environment of equality and inclusion with their teams that can lead to greater creativity and growth.

Led by former CMO and the architect of the “BELONG” Framework – a proprietary 7-step framework for activating diversity and inclusion at the corporate level – this workshop is designed to:

  • Be highly interactive/Stimulate proactive dialogue.
  • Help attendees be more “comfortable with the uncomfortable”.
  • Create alignment and action: participants will leave with a clear set of commitments and accountabilities for activating D&I within their team/organization.
  • Learn.
  • Have fun.
  • Note: this workshop is NOT about blaming & shaming or forcing anyone beyond their personal comfort level. It is about learning new tools to help diverse teams flourish.

Experience proves the best way to change mindsets, behaviors, and organizational trends is to engage fully in the discussion and exercises.

Diversity, Equity & Inclusion can be a highly sensitive and complicated topic that people managers are sometimes nervous to tackle head-on. Many feel they lack the tools and resources to build a greater sense of inclusion within their own teams, while others feel ill-equipped at an organizational level to drive change. This workshop will help you tackle some of these feelings and show you the first steps you can take toward being a change driver with your team and at your organization.

Target Audience
For individuals: This workshop is suitable for people managers at any level, in particular those tasked with specific DEI goals. However, anyone with leadership role will benefit from this workshop.

For companies: Suitable for any team or organization looking to enhance their existing diversity & inclusion programs, or those wanting to promote diversity & inclusion but aren’t sure where to start. It is particularly useful for groups that have recently been tasked with meeting specific D&I KPIs.

Download the full benefits here

  • Setting the Stage (5min)
  • Introduction and Overview (30min)
  • Diversity Defined (25min)
  • Unconscious Bias Overview (15min)
  • D&I Inclusion Benefits (20min)
  • Break (10min)
  • Tools to Successfully Nurture & Develop Talent (30min)
  • Emotional Tax: What is it and how to help (25min)
  • Next Steps (Short-, Mid-, & Long-term Goals)  (15min)
  • Suggested Resources & Closing Remarks (5min)


Start: Thursday, September 19, 2024 at 2:00pm

End: Thursday, September 19, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
The DEI Advantage: Leading Diverse Teams that Drive Growth - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Craig A. Coffey

Founder and President - Way Maker Leadership

Senior Marketing roles are uniquely dynamic and complex positions undergoing unprecedented transformation and demands. Today, marketers are expected to be the “Customer Champion,” Chief Storyteller,” “Growth Driver,” “Innovation Catalyst,” and “Capability Builder” for their company. Now more than ever, success requires a differentiated set of leadership competencies to meet these growing expectations. Craig is the Founder and President of Way Maker Leadership, an Executive Coaching practice, focused on helping senior marketers unlock and grow their talents, lead more powerfully, build stronger teams and deliver inspired results. Notably, Craig is a Diversity & Inclusion champion who helps clients recruit, develop, and advance future leaders. Craig received his credentials through the International Coaching Federation (ICF), the most recognized, governing, and credentialing body of the coaching profession.

Previously, Craig held senior-level Marketing and General Management positions for several Fortune 500 Companies across various industries and sectors. He has a proven track record of building businesses and well-recognized global brands for Kraft, Pizza Hut, PepsiCo, Nokia, Wells Fargo and more. He is a former board member of the ANA.