Marketing Maestros

State Commercial Production Incentives – Principles for Fair Business Practices

Posted: May 1, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the recently released white paper "State Commercial Production Incentives – Principles for Fair Business Practices," a set of guidelines to help marketers navigate and monetize the complex area of state commercial production incentives.

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Insights from A Media Mogul at AHAA Conference

Posted: Apr 30, 2014 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from Rupert Murdoch, the keynote speaker at the 2014 AHAA (Association of Hispanic Advertising Agencies) Annual Conference.

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Communication Is Key

Posted: Apr 17, 2014 6:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

The ANA's Andrew Eitelbach shares a personal insight on how good customer service won a brand a second chance.

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Programmatic Buying: Efficiency, Effectiveness But also Lack of Knowledge &Transparency

Posted: Apr 4, 2014 9:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on programmatic buying from the 2014 ANA Media Leadership Conference.

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Top Tweets from ANA Media Leadership Conference

Posted: Apr 3, 2014 2:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares top tweets from the 2014 ANA Media Leadership Conference. Tweets appeared with the hashtag #ANAMedia.

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Misadventures in Pricing from My Preferred Airline

Posted: Mar 25, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reinforces the relevance of customer service with an example of an airline pricing mishap during a recent trip.

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Beacons, Millennials, and a Free Lunch

Posted: Mar 19, 2014 12:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares insights from recent ANA Committee Meetings.

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TV Spots Need a Ratings System – True Ten Years Ago & Today!

Posted: Mar 12, 2014 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explores the need for a TV ratings system that provides specific ratings for individual commercials.

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Cycle For Survival – What An Amazing Ride!

Posted: Mar 7, 2014 11:30am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon recounts her experience participating in Cycle for Survival organized by Equinox. Carlos Becil, SVP of marketing at Equinox, will speak at the 2014 ANA Digital & Social Media Conference in July.

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Key themes from 2014 ANA Brand Masters Conference

Posted: Mar 6, 2014 2:30pm ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon summarizes key themes from the recently completed 2014 ANA Brand Masters Conference.

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