Marketing Maestros

From Social Media to Social Good

Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach

January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

READ MORE

Predictions for Market Research in 2016

Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

ANA's Todd Kaiser predicts how market research will change in 2016.

READ MORE

2015 ANA Marketing Word of the Year: Content Marketing

Posted: Dec 23, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Bill Duggan sheds some light on the 2015 ANA Marketing Word of the Year.

READ MORE

Looking Ahead

Posted: Dec 22, 2015 4:00pm ET BY Urey Onuoha

Insights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.

READ MORE

For Innovation, Think Startups

Posted: Dec 21, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

Ahead of the ANA presentation at CES 2016, Bill Duggan shares insights on startups and innovation.

READ MORE

How to Not Freak Out

Posted: Dec 17, 2015 12:05pm ET BY Andrew Eitelbach

December's issue of ANA Magazine offers five ways to deal with stress and be more productive, MasterCard's new payment initiative, in-game advertising, how to build a weather-based marketing strategy, and more.

READ MORE

BMA Advisory Board Chair on the Value of Membership

Posted: Dec 7, 2015 11:30am ET BY Ken Beaulieu

Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.

READ MORE

Co-Chairs Announced for ANA Advertising Financial Management Conference

Posted: Nov 30, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANA

The co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.

READ MORE

The Industry Weighs in on Third-Party Measurement for Viewability of Digital Advertising

Posted: Nov 30, 2015 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.

READ MORE

The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising

Posted: Nov 24, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.

READ MORE