Marketing Maestros

The Promise of Addressable TV

Posted: Nov 15, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Reaching the right audience based on household and not just region or show demographics is the promise of addressable TV. This issue looks at the emerging practice, as well as the science behind effectively advertising in a fragmented marketplace.

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Mashable, Pitbull, and a Walmart in Alaska

Posted: Nov 13, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich explains Velocity, the system used by Mashable that predicts the next viral URL.

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2014 Effie Winners: Nimble, Focused, Unafraid

Posted: Nov 11, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge center

A review of the winners of the 2014 Effie awards found that leading marketers are bucking conventions in terms of channels used, audiences targeted, and willingness to take risks.

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The Rise of Instagram – New ANA Survey Research

Posted: Nov 5, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.

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Snapchat: Not What You Think It Is

Posted: Nov 3, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shows how Snapchat is a useful marketing tool, using some 2014 Smarties Award winners as case studies.

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How Social Are You? -- New ANA Benchmark on Social Media Usage

Posted: Nov 3, 2014 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some findings from the new ANA white paper, "How Social are You?"

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Starwood Sets the Bar High for Mobile-first Hospitality

Posted: Oct 31, 2014 3:00pm ET BY Meghan Medlock, director of committees and conferences, ANA

The ANA’s Meghan Medlock shares Starwood Hotels & Resorts approach to a mobile-first hotel experience.

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Reaching the LGBT Consumer

Posted: Oct 30, 2014 10:00am ET BY Janine Martella, director of committees and conferences at ANA

ANA's Janine Martella shares observations on the LGBT entries to the 2014 Multicultural Excellence Awards.

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The Right of Publicity: A Strange (But Important) Law to Understand

Posted: Oct 29, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich sheds light on the Right of Publicity law to demonstrate the importance of working within legal limits in marketing.

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Misuse of Emergency Alert System in Advertising

Posted: Oct 24, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares the message of a recent letter from the Federal Communication Commission to advertising industry trade associations on the misuse of the emergency alert system.

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