Marketing Maestros

How Small Businesses Can Use Big Data to Keep Their Message Fresh and on Target

Posted: Mar 30, 2016 10:30am ET BY Yariv Drori, VP of programmatic ad operations at MultiView

MultiView's Yariv Drori identifies three ways B-to-B marketers can use big data to keep their messages on target.

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Brands Take Aim at Influencers

Posted: Mar 22, 2016 2:00pm ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Visa's Ashley Fisher and Nathan Hole from Loeb & Loeb share insights on influencer marketing.

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Building Confidence and Credibility in Marketing Performance Measurement

Posted: Mar 22, 2016 11:00am ET BY Pat LaPointe, chief growth officer at Growth Calculus and ANA Faculty

ANA Faculty member Pat LaPointe outlines the keys to better marketing measurement.

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Programmatic Buying – What Keeps Marketers Up at Night?

Posted: Mar 15, 2016 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares responses from a 2016 ANA/Forrester survey.

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Damage Control

Posted: Mar 10, 2016 9:05am ET BY Andrew Eitelbach, senior manager of marketing and communications

March's ANA magazine examines how to create a disaster recovery plan for your brand; how brands like Patron, Wendy's, and Doritos are using livestreaming apps to create unique branded experiences; the next generation of direct mail marketing (from our partner USPS); the results of a new ANA/Forrester Research study; and more

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ANA/Forrester New Survey on Programmatic Buying

Posted: Mar 9, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

Following the release of an ANA/Forrester study on programmatic buying, ANA's Bill Duggan looks at some of the concerns around programmatic buying.

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A Seven-Step Roadmap to Content Marketing Success

Posted: Mar 8, 2016 11:00am ET BY George Stenitzer, ANA Faculty

ANA Faculty member George Stenitzer shares seven key steps to succeed at content marketing.

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Take the Time to Set Your Professional Development Plan

Posted: Mar 7, 2016 11:00am ET BY Kate Short, chair of the ANA Procurement Mentoring Program

Kate Short, chair of the ANA Procurement Mentoring Program, underscores the importance of professional development and looks at some of the opportunities the ANA provides.

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Strategies for Engaging America’s Multicultural Consumers

Posted: Mar 3, 2016 3:00pm ET BY Kathryn Martinez, president and CEO of Avalon, ANA Faculty

Kathryn Martinez, president and CEO of Avalon and ANA Faculty member, shares five tips for brands looking to connect with multicultural consumers.

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Getting On the Same Page

Posted: Feb 29, 2016 3:00pm ET BY Tracy Allery, co-chair of 2016 ANA AFM Conference

Ahead of the 2016 ANA Advertising Financial Management and Procurement conference, co-chair Tracy Allery looks at the important of aligning procurement's goals with its client's.

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