Marketing Maestros

Media Transparency: Prescriptions, Principles, and Processes for Advertisers

Posted: Jul 18, 2016 2:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from a new report with recommendations for addressing media transparency.

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Kenny Mitchell’s Playbook for Digital Innovation

Posted: Jul 13, 2016 10:00am ET BY Molly Knol, senior manager, committees and conferences at ANA

Kenny Mitchell, head of consumer engagement at Gatorade, shares insights on the brand's digital and social marketing.

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How to Write Creative Briefs That Actually Inspire Creativity

Posted: Jul 12, 2016 10:00am ET BY Jane Maas, ANA Faculty

ANA faculty member and veteran marketer Jane Maas shares guidelines for brief writers.

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A Sit Down with Visa’s Shiv Singh

Posted: Jul 7, 2016 3:00pm ET BY Molly Knol, senior manager, committees and conferences at ANA

Visa's Shiv Singh opens up about rewarding success at Visa, working with startups, and transforming marketing ahead of the 2016 ANA Digital & Social Media Conference.

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Three Mistakes of the Marketing Fire Swamp

Posted: Jul 5, 2016 3:00pm ET BY Mark McNeilly, ANA Faculty

Mark McNeilly lists three terrors to avoid in order to succeed in your marketing quest.

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Award Winners: Catching Up with Allstate

Posted: Jun 29, 2016 11:45am ET BY Talia Fisher, associate manager of committees and conferences at ANA

Allstate took home the Grand Prize in the Asian category in the 2015 Multicultural Excellence Awards.

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Our Marketing Talent ... and Transparency

Posted: Jun 27, 2016 11:00am ET BY Bob Liodice, President and CEO, ANA

To fix the transparency problem, involved parties must first acknowledge its existence and cooperate on a solution, says ANA's Bob Liodice.

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Award Winners: Catching Up with Wells Fargo

Posted: Jun 22, 2016 11:00am ET BY Talia Fisher, associate manager of committees and conferences at ANA

In part three of the series, we catch up with 2015 LGBT Grand Prize Winner, Wells Fargo.

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The 5 Deadly Sins of Brief Writing

Posted: Jun 21, 2016 10:30am ET BY Lauren Stradley, ANA Faculty

ANA Faculty member Lauren Stradley shares six sins to steer clear of for a powerful and motivating brief.

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Award Winners: Catching Up with Kimberly-Clark

Posted: Jun 16, 2016 4:00pm ET BY Janine Martella, director of committees and conferences at ANA

In 2015, Kimberly-Clark won the Grand Prize in the Radio and People with Disabilities categories of the ANA Multicultural Excellence Awards, as well as the overall Best in Show award.

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