Marketing Maestros

Why Do Some Brands Get the Total Market Approach Wrong?

Posted: May 9, 2016 2:00pm ET BY Jeffrey L. Bowman, ANA Faculty

Jeffrey L. Bowman, founder of REFRAME: The [Brand] and ANA Faculty member, examines the total market approach.

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Duracell Helps Recognize May as Better Hearing and Speech Month

Posted: May 9, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

A new ad from Duracell, an ANA Multicultural Excellence Award winner, sheds light on hearing loss.

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Marketing Procurement: At least 5 partners in every deal, not just 1

Posted: May 4, 2016 1:00pm ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

A number of internal and external partnerships play an important role in the marketing supply chain. Here's a look at seven keys to better partnerships across the board.

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Winning with Modern Consumers Starts with the Millennial Mindset

Posted: Apr 22, 2016 10:30am ET BY Jeff Fromm, ANA Faculty

Millennials are a force on their own, but their influence is becoming more apparent across generations.

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What You Need to Know to Capitalize on Programmatic Buying's Potential

Posted: Apr 19, 2016 10:30am ET BY Matt Prohaska, ANA Faculty

ANA Faculty member Matt Prohaska breaks down the different types of programmatic marketplaces, and explains how marketers can thrive in each one.

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How to not #FAIL LinkedIn InMail

Posted: Apr 13, 2016 11:00am ET BY Kiran Goojha, senior manager of marketing and communications

How do you reach the right people via LinkedIn InMail? ANA's Kiran Goojha has three tips.

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Are Clients from Mars and Agencies from Venus?

Posted: Apr 1, 2016 10:30am ET BY Joanne Davis, ANA Faculty

ANA Faculty member Joanne Davis explains how marketers can be better agency clients.

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How Small Businesses Can Use Big Data to Keep Their Message Fresh and on Target

Posted: Mar 30, 2016 10:30am ET BY Yariv Drori, VP of programmatic ad operations at MultiView

MultiView's Yariv Drori identifies three ways B-to-B marketers can use big data to keep their messages on target.

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Brands Take Aim at Influencers

Posted: Mar 22, 2016 2:00pm ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Visa's Ashley Fisher and Nathan Hole from Loeb & Loeb share insights on influencer marketing.

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Building Confidence and Credibility in Marketing Performance Measurement

Posted: Mar 22, 2016 11:00am ET BY Pat LaPointe, chief growth officer at Growth Calculus and ANA Faculty

ANA Faculty member Pat LaPointe outlines the keys to better marketing measurement.

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