Marketing Maestros

The Road to #ANAMulti: Intel's Jennifer Lashua

Posted: Sep 13, 2016 1:00pm ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Intel's Jennifer Lashua shares insights on the importance of multicultural marketing and what the future holds.

READ MORE

In-house Agencies Recognized in ANA Multicultural Excellence Awards

Posted: Sep 12, 2016 11:00am ET BY Bill Duggan, Group EVP, ANA

Three of the finalists in the 2016 ANA Multicultural Excellence Awards were from in-house agencies.

READ MORE

Putting Your Money Where Your Heart Is

Posted: Sep 7, 2016 10:00am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Eric Reynolds, CMO at Clorox, explains how the company wins with multicultural consumers.

READ MORE

It's the Contract, Stupid!

Posted: Aug 24, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

Bill Duggan introduces a new agency contract template developed to address media transparency concerns.

READ MORE

Part 2: Taking the Lead on Ad Production

Posted: Aug 19, 2016 10:00am ET BY Jillian Gibbs, ANA Faculty

Jillian Gibbs explains the qualities of a good content production strategy.

READ MORE

Part 1: Sourcing Ad Creative Production

Posted: Aug 16, 2016 11:00am ET BY Jillian Gibbs, ANA Faculty

With the evolution of global content production needs, marketers need to move beyond the traditional production model to a new environment.

READ MORE

Part 3: Mastering the Two Critical Marketing Topics

Posted: Aug 3, 2016 10:00am ET BY Roderick M. McNealy, ANA Faculty

ANA Faculty member Roderick M. McNealy explains how marketers can master two critical marketing topics: positioning and insights.

READ MORE

How to Become a Kick-Ass Client

Posted: Aug 1, 2016 12:30pm ET BY Bruno Gralpois, ANA Faculty

ANA faculty member, Bruno Gralpois, shares tips for becoming a great client.

READ MORE

Part 2: Becoming a Hunter of Ideas

Posted: Jul 28, 2016 11:00am ET BY Roderick M. McNealy, ANA Faculty

ANA Faculty member Roderick M. McNealy shares the components to a well-crafted creative idea.

READ MORE

Advertisers Must “Lean In” to Media

Posted: Jul 27, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan looks at some media management guidelines to help advertisers achieve greater transparency.

READ MORE