Marketing Maestros

Using Data to Manage Agency Relationships — What’s Important to Marketers

Posted: Oct 31, 2016 2:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a new study conducted to understand how marketers use data to manage agency relationships.

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Reimagining the Business of Fashion

Posted: Oct 26, 2016 9:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Shawn Gold, CMO at TechStyle, explains how the fashion brand consistently improves the shopper experience.

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Advertisers Are Overmatched in Agency Contract Negotiations

Posted: Oct 3, 2016 12:00pm ET BY Bill Duggan, Group EVP, ANA

Marketers are significantly overmatched in contract negotiations with their agencies, writes ANA's Bill Duggan.

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ANA CEO Bob Liodice on the Facebook Video Viewing Controversy

Posted: Sep 29, 2016 10:00am ET BY Bob Liodice, CEO, ANA

The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.

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The Road to #ANAMulti: Lane Bryant’s Brian Beitler

Posted: Sep 26, 2016 10:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Lane Bryan't Brian Beitler shares his take on the importance of multicultural marketing ahead of the 2016 ANA Multicultural Marketing & Diversity conference.

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The Road to #ANAMulti: Prudential’s Mammen Verghis

Posted: Sep 21, 2016 11:00am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Mammen Verghis talks multicultural marketing at Prudential Financial ahead of his presentation at the 2016 ANA Multicultural Marketing & Diversity Conference.

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National Hispanic Heritage Month

Posted: Sep 15, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

In honor of National Hispanic Heritage Month, here's a look at some fun facts about the Hispanic population in the US.

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The Road to #ANAMulti: Intel's Jennifer Lashua

Posted: Sep 13, 2016 1:00pm ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Intel's Jennifer Lashua shares insights on the importance of multicultural marketing and what the future holds.

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In-house Agencies Recognized in ANA Multicultural Excellence Awards

Posted: Sep 12, 2016 11:00am ET BY Bill Duggan, Group EVP, ANA

Three of the finalists in the 2016 ANA Multicultural Excellence Awards were from in-house agencies.

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Putting Your Money Where Your Heart Is

Posted: Sep 7, 2016 10:00am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Eric Reynolds, CMO at Clorox, explains how the company wins with multicultural consumers.

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