The Association of National Advertisers (ANA) strongly opposes Microsoft’s unilateral decision to embed Do Not Track functionality in version 10 of its Internet Explorer browser with a default setting in the ‘on’ vs. ‘off’ position.
ANA Releases First-Ever Global Survey on Agency Compensation Results Reveal Key Similarities, Differences in Global vs. U.S. Practices
The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners. Results of this benchmark study, which polled marketers operating in nearly 40 countries across all continents, in many cases mirror U.S. practices.
ANA Calls for ICANN to Review and Revise Its Rejection of Defensive Registration Proposals for the Top Level Domain Name Expansion Program
The Association of National Advertisers (ANA) has called on ICANN to provide a clear and complete analysis and review of its decision to summarily reject the proposal for a “Do Not Sell” registry, which would address the serious concerns Internet stakeholders have about the need for “defensive registrations” to protect their brands in the Top Level Domain (TLD) expansion program. ANA also wrote to the U.S. Department of Commerce, urging the Department to seek a full accounting from ICANN of its decision to reject the “Do Not Sell” approach or other response to the significant danger of defensive registrations for new Top Level Domains.
Getting Upfront About Great TV: New National Ad Campaign from ANA Alliance for Family Entertainment Urges Broadcast Networks to Bring Their Best Family Pilots to Air This Fall
Today the Association of National Advertisers’ Alliance for Family Entertainment (ANA AFE) launched an extensive national print advertising campaign in advertising and entertainment trades plus key business publications. Timed to precede next week’s broadcast networks upfront presentations, the campaign encourages broadcast TV network partners and content creators to consider family pilots in their 2012-13 season programming announcements.
Industry Groups Urge Marketers to Take Affirmative Steps to Address Online Piracy and Counterfeiting
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting. It was released today at a meeting of the International Anti-Counterfeiting Conference in Washington, DC.
The Association of National Advertisers (ANA) today called on ICANN (Internet Corporation for Assigned Names and Numbers) to engage an independent third-party IT expert or experts to conduct a comprehensive investigation of its recent system vulnerability. In a letter to Rod Beckstrom, President and Chief Executive Officer of ICANN, ANA President and CEO Bob Liodice outlined the need for immediate answers regarding this serious problem.
Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates.
Even as the nation’s economic outlook brightens, marketers continue to spend conservatively as budgets remain steadfast, according to the latest ANA (Association of National Advertisers) Recession survey, 6th edition. The majority of marketers surveyed (84 percent) are still being asked to tightly manage their controllable spending, which is a slight increase compared to last year (77 percent). This number peaked in 2009 with nine out of 10 marketers sharing this sentiment.
DOC Rejects ICANN Bid for IANA Function Oversight, Cancels RFP and Extends Current Agreement for Short 6-Month Period
The National Telecommunications and Information Administration (NTIA), the division of the U.S. Department of Commerce (DOC) that oversees operation of the Internet Assigned Numbers Authority (IANA), has rejected ICANN's bid to continue overseeing the IANA functions of the Internet, instead extending ICANN's current contract for a short six-month period. Simultaneously, NTIA stated, "we are cancelling this RFP because we received no proposals that met the requirements requested by the global community."
The Association of National Advertisers (ANA) applauds the U.S. District court for the District of Columbia for issuing a permanent injunction blocking the enforcement of the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising.
ANA AND CRIDO Urge ICANN to Adopt “Do Not Sell” Registry to Address Challenges With “Defensive Registrations” in Top Level Domain Name Expansion Program
The Association of National Advertisers (ANA) and the Coalition for Responsible Domain Oversight (CRIDO) have urged ICANN to adopt a “Do Not Sell” registry or some similar approach to address the serious concerns Internet stakeholders have about the need for “defensive registrations” to protect their brands in the TLD expansion program.
Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers.
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared to 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled.
Today, the ANA (Association of National Advertisers) announced the transition of the advertising industry’s current analog commercial slate into a digital one. The standardized descriptive information about ads makes the matching of commercial messages to content and consumers easier and more efficient than ever. This advancement signals the end of the analog commercial slate, which has identified commercials for more than 30 years.
166 Companies and Industry Groups Strongly Support “Do Not Sell” List for Brands as Part of ICANN’S Top Level Domain Expansion Program
A very broad coalition of 166 companies and industry groups, representing virtually every sector of the online global marketplace, today notified ICANN of their strong support for a “Do Not Sell” registry as part of ICANN’s Top Level Domain (TLD) expansion program.
ANA Survey Reveals Increase in Development, Execution and Effectiveness of Integrated Marketing Programs
More than half of marketers surveyed are currently developing and executing integrated marketing communications (IMC) programs according to a new survey from the ANA (Association of National Advertisers). Integrated marketing is the integration of disciplines in the marketing mix creating one unified message to all stakeholders (consumers, employees, retailers, stockholders, etc.) regardless of the media or discipline used.
The ANA Alliance for Family Entertainment named Megan Angelo the winner of its first annual writers contest. The Alliance, comprised of 40 national advertisers, gave aspiring unrepresented writers the opportunity to write original, half-hour comedy scripts depicting modern family life.
The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.
ANA Urges NTIA to Support “DO NOT SELL” List for Brands as Part of ICANN’S Top Level Domain Expansion Program
The Association of National Advertisers (ANA) has urged the National Telecommunications and Information Administration (NTIA) to support ANA’s proposal to address specific concerns about ICANN’s Top Level Domain (TLD) expansion program.
The Association of National Advertisers (ANA), the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised two Congressmen, Bob Goodlatte, Chairman, House Judiciary Committee's Subcommittee on Intellectual Property, Competition and the Internet, and Howard Berman, Ranking Member, House Committee on Foreign Affairs, for sending an unequivocal letter to John Bryson, Secretary, Department of Commerce. The Goodlatte-Berman letter urges the DOC to take all steps necessary to encourage ICANN to undertake further evaluation and review before expanding the number of generic top-level domains (gTLDs) under ICANN's plan, set to begin January 12, 2012.