Press Releases

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Marketing Community Wins Second Major Victory in U.S. Supreme Court

Today, in the case of Brown v. Entertainment Merchants Association No.08-1448, the Court struck down a California law that restricted the sale or rental of violent video games to minors, holding that the law violates the First Amendment...

Marketing Community Wins Major Victory in U.S. Supreme Court

In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians...

ANA Survey Finds Fees Persist as Dominant Method of Digital Agency Compensation

Fees continue to be the dominant method of compensating digital agencies, with high proportions of both fixed and labor-based fees. However, these fees are increasingly being supplemented by performance incentives according to a new survey from the ANA (Association of National Advertisers). While digital agency compensation trends are generally similar to overall agency trends, the survey found that unique challenges such as ensuring the right resources at the right cost-value are impacting digital agencies.

ANA, 4As, IAB Release Digital Measurement Principles

Three key ad industry associations—The Association of National Advertisers, the Interactive Advertising Bureau and the 4As—this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as "the foundation of making measurement make sense."

Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement

The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.

ANA Welcomes Entries for 11th Annual Multicultural Excellence Awards

The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

Dan Jaffe statement at the Interagency Working Group on Food Marketed to Children Public Forum

Dan Jaffe, ANA’s Executive Vice President, Government Relations, gave an oral statement, posted below, at the Interagency Working Group on Food Marketed to Children Public Forum. The IWG, made up of the Federal Trade Commission (FTC), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the United States Department of Agriculture (USDA), released proposed guidelines on food marketing to children on April 28, 2011.

ANA Kicks Off 2011 With Solid Group of New Members

In the first quarter of 2011, sixteen new companies have joined the ANA (Association of National Advertisers) including Old Navy, Outback Steakhouse, and Scottrade.

Major Proposal From Interagency Working Group Calls for Voluntary Restrictions on Food Marketing to Children

The Association of National Advertisers (ANA) today is responding to the release of the “Interagency Working Group on Food Marketed to Children Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts Request for Comments.”

Optimism of Marketers Reaches Highest Point in Two and a Half Years

Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.

ANA Files Brief with U.S. Supreme Court in Key Commercial Speech Case

ANA has filed a “friend of the court” brief with the U.S. Supreme Court in a key commercial speech case involving data mining.

Ad Industry Responds to Speech by FTC’s Vladeck

Today at the 4As (American Association of Advertising Agencies) Transformation Conference in Austin, TX, Bob Liodice, President and CEO, ANA (Association of National Advertisers) delivered the following statement on behalf of the Digital Advertising Alliance* in response to a speech by David Vladeck, FTC Director of the Bureau of Consumer Protection, regarding the FTC’s Do Not Track proposal.

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense” – Leading Trade Groups Take on Top Industry Challenge

Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The announcement was made during IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data, at La Quinta Resort & Club, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

Major Trade Associations Endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets And Implementing File-Based Workflows Across Entire Marketing Supply Chain

Organizations representing the broadcasting, marketing and market research industries today aligned in embracing Ad-ID as the industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, announced Bob Liodice, President and CEO, ANA (Association of National Advertisers) at today's ANA 2011 TV and Everything Video Forum.

Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011

The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010.

ANA Urges Members to Comply with Industry-wide Self-Regulatory Privacy Program

The ANA (Association of National Advertisers) today strongly urged its 400 member companies to fully embrace the self-regulatory online behavioral advertising (OBA) program developed by a coalition of the nation’s largest media and marketing trade associations.

ANA Argues That FDA’s Proposed Graphic Warnings for Tobacco Products Violate the First Amendment

ANA has filed in opposition to a series of graphic warnings proposed by the Food and Drug Administration (FDA). ANA stated that these gruesome, graphic warnings for all tobacco ads and packages are “excessive and violate the First Amendment.”

Marketers Increase Spending on Newer Media Platforms to Reach Multicultural Consumers

To reach multicultural consumers, more than half (56 percent) of marketers are increasing their investments in newer media platforms, according to an ANA (Association of National Advertisers) member survey.

P&G and Time Warner Presentations Ranked Most Engaging at Inaugural ANA Creativity Conference, Results Based on Biometric Audience Reaction

James Moorhead, Old Spice Brand Manager for Procter & Gamble, and Mark D’Arcy, President and Chief Creative Officer for Time Warner, delivered the most engaging presentations overall at the inaugural ANA (Association of National Advertisers) Creativity Conference, presented by Yahoo!, held Wednesday, December 8, in New York City.

ANA to Networks: Sidebar Pillar Real Estate of Ads Belongs to Advertiser

The ANA (Association of National Advertisers) Television & Video Committee has issued a point-of-view statement strongly urging television networks to immediately stop the practice of filling sidebar pillars with network logos or promotions.

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