A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers.
The membership of the ANA (Association of National Advertisers) elected 12 new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona from October 20-23, 2011.
Phoenix, AZ - October 22, 2011 - The ANA (Association of National Advertisers) today recognized four new Rising Marketing Stars from member companies. These individuals were nominated by senior executives in their companies.
The ANA (Association of National Advertisers) convened its 101st "Masters of Marketing" Annual Conference today. This year's event, themed Growth: Mastering Brands and Driving Results, is the ANA's largest ever, with 1,700 registered attendees. In his opening keynote, ANA President and CEO Bob Liodice identified a powerful array of industry initiatives that underscored the importance of the ten tenets of the ANA Marketers' Constitution. He also introduced - and urged attendees to sign - the 'First Amendment to the Constitution,' a statement avowing the industry's united opposition to ICANN's proposed top-level domain expansion program.
The ANA (Association of National Advertisers) told Congress today that the food marketing proposal released by the Interagency Working Group (IWG) on April 28th is “radical, seriously flawed, could be economically disastrous and should be formally withdrawn.”
Marketers’ use of newer media platforms to engage with customers – including online ads, social media, search engine marketing, search engine optimization, mobile and viral videos – has reached extremely high levels over the past four years, according to the latest study of newer media by the ANA (Association of National Advertisers),
ANA Urges ICANN to Conduct Thorough and Proactive Review of Conflict of Interest Policies in Order to Regain Internet Governance Legitimacy
The ANA (Association of National Advertisers) is asking the Internet Corporation for Assigned Names and Numbers (ICANN) to conduct a thorough and proactive review of both the TLD Program and the broader conflicts of interest and ethics policies for the organization so that ICANN can reclaim its legitimacy as an Internet governance body.
Recognizing the need for guidance on searching for an advertising agency in the rapidly changing agency-advertiser marketplace, the ANA (Association of National Advertisers) and 4A’s announced today the development of new, comprehensive strategies in a guidance paper titled, “ANA / 4A’s Guidelines for Agency Search.”
The ANA (Association of National Advertisers) today announced the finalists for the 2011 Multicultural Excellence Awards. Currently in its 11th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2010 and June 2011.
The first phase of the Making Measurement Make Sense (3MS) initiative is complete, and has yielded a five-part digital marketing measurement framework. The 3MS Initiative, a joint venture of the ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced this framework today.
The ANA (Association of National Advertisers) has filed a “friend of the court” brief in opposition to a series of graphic warnings required by the Food and Drug Administration (FDA) on all tobacco products and advertising.
In the second quarter of 2011, eleven new companies have joined the ANA(Association of National Advertisers). The ANA is the leading trade organization in the country for client-side marketers representing more than 10,000 brands that account for $250 billion in marketing each year.
The ANA (Association of National Advertisers) has extended the deadline for accepting entries for its 11th annual Multicultural Excellence Awards to August 26th. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.
Adding their voices to "help the industry war on impression discrepancies," the ANA (Association of National Advertisers) and 4A's (American Association of Advertising Agencies) have joined the IAB (Interactive Advertising Bureau) in fully endorsing the Impression Exchange Solution (IES).
In a letter to Mr. Rod Beckstrom, President, Internet Corporation for Assigned Names and Numbers (ICANN), the ANA (Association of National Advertisers) today detailed major flaws in the proposed ICANN program that would permit applicants to claim virtually any word, generic or branded, as Internet top-level domains. In the first year alone, the ICANN plan would allow as many as 1,000 new top level domains with the same cap every year thereafter.
ANA Issues Strong Response to ICANN, Underscoring Widespread Industry Concerns Regarding Top-level Domain Proposed program
We are not surprised by ICANN's response although disappointed that ICANN chose to defend its process and deny any doubt as to consensus. Rather, ICANN needs to respond to the real concern from the brand owner community. - Bob Liodice, President and CEO, ANA
ANA Strongly Opposes Interagency Working Group Proposal for Restrictions on Food Marketing to Children
The ANA (Association of National Advertisers) filed comments today expressing strong opposition to a proposal from an Interagency Working Group of four federal agencies that calls for sweeping restrictions on food, beverage and restaurant marketing to children 17 years old and younger.
Today, in the case of Brown v. Entertainment Merchants Association No.08-1448, the Court struck down a California law that restricted the sale or rental of violent video games to minors, holding that the law violates the First Amendment...
In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians...
Fees continue to be the dominant method of compensating digital agencies, with high proportions of both fixed and labor-based fees. However, these fees are increasingly being supplemented by performance incentives according to a new survey from the ANA (Association of National Advertisers). While digital agency compensation trends are generally similar to overall agency trends, the survey found that unique challenges such as ensuring the right resources at the right cost-value are impacting digital agencies.