Adding their voices to "help the industry war on impression discrepancies," the ANA (Association of National Advertisers) and 4A's (American Association of Advertising Agencies) have joined the IAB (Interactive Advertising Bureau) in fully endorsing the Impression Exchange Solution (IES).
In a letter to Mr. Rod Beckstrom, President, Internet Corporation for Assigned Names and Numbers (ICANN), the ANA (Association of National Advertisers) today detailed major flaws in the proposed ICANN program that would permit applicants to claim virtually any word, generic or branded, as Internet top-level domains. In the first year alone, the ICANN plan would allow as many as 1,000 new top level domains with the same cap every year thereafter.
ANA Issues Strong Response to ICANN, Underscoring Widespread Industry Concerns Regarding Top-level Domain Proposed program
We are not surprised by ICANN's response although disappointed that ICANN chose to defend its process and deny any doubt as to consensus. Rather, ICANN needs to respond to the real concern from the brand owner community. - Bob Liodice, President and CEO, ANA
ANA Strongly Opposes Interagency Working Group Proposal for Restrictions on Food Marketing to Children
The ANA (Association of National Advertisers) filed comments today expressing strong opposition to a proposal from an Interagency Working Group of four federal agencies that calls for sweeping restrictions on food, beverage and restaurant marketing to children 17 years old and younger.
Today, in the case of Brown v. Entertainment Merchants Association No.08-1448, the Court struck down a California law that restricted the sale or rental of violent video games to minors, holding that the law violates the First Amendment...
In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians...
Fees continue to be the dominant method of compensating digital agencies, with high proportions of both fixed and labor-based fees. However, these fees are increasingly being supplemented by performance incentives according to a new survey from the ANA (Association of National Advertisers). While digital agency compensation trends are generally similar to overall agency trends, the survey found that unique challenges such as ensuring the right resources at the right cost-value are impacting digital agencies.
Three key ad industry associations—The Association of National Advertisers, the Interactive Advertising Bureau and the 4As—this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as "the foundation of making measurement make sense."
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.
The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.
Dan Jaffe, ANA’s Executive Vice President, Government Relations, gave an oral statement, posted below, at the Interagency Working Group on Food Marketed to Children Public Forum. The IWG, made up of the Federal Trade Commission (FTC), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the United States Department of Agriculture (USDA), released proposed guidelines on food marketing to children on April 28, 2011.
In the first quarter of 2011, sixteen new companies have joined the ANA (Association of National Advertisers) including Old Navy, Outback Steakhouse, and Scottrade.
Major Proposal From Interagency Working Group Calls for Voluntary Restrictions on Food Marketing to Children
The Association of National Advertisers (ANA) today is responding to the release of the “Interagency Working Group on Food Marketed to Children Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts Request for Comments.”
Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.
ANA has filed a “friend of the court” brief with the U.S. Supreme Court in a key commercial speech case involving data mining.
Today at the 4As (American Association of Advertising Agencies) Transformation Conference in Austin, TX, Bob Liodice, President and CEO, ANA (Association of National Advertisers) delivered the following statement on behalf of the Digital Advertising Alliance* in response to a speech by David Vladeck, FTC Director of the Bureau of Consumer Protection, regarding the FTC’s Do Not Track proposal.
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense” – Leading Trade Groups Take on Top Industry Challenge
Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The announcement was made during IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data, at La Quinta Resort & Club, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
Major Trade Associations Endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets And Implementing File-Based Workflows Across Entire Marketing Supply Chain
Organizations representing the broadcasting, marketing and market research industries today aligned in embracing Ad-ID as the industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, announced Bob Liodice, President and CEO, ANA (Association of National Advertisers) at today's ANA 2011 TV and Everything Video Forum.
Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011
The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010.
The ANA (Association of National Advertisers) today strongly urged its 400 member companies to fully embrace the self-regulatory online behavioral advertising (OBA) program developed by a coalition of the nation’s largest media and marketing trade associations.