2016 ANA Masters of Marketing Conference

By any measure, the ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. “The speakers are best in class, and you walk away from every presentation either more informed or smarter on a particular topic,” remarked one past attendee.  Learn how today’s leaders of the marketing community are creatively using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow their brands. In addition to insightful presentations, the conference includes a wealth of networking opportunities and great day-time and evening activities.


Start: Wednesday, October 19, 2016 at 12:00pm

End: Saturday, October 22, 2016 at 12:00pm


Rosen Shingle Creek
9939 Universal Blvd.
Orlando, FL 32819

Main Hotel: Rosen Shingle Creek- The ANA has negotiated a special room rate of $289/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, September 26, 2016, after which prevailing rates apply. Please note an authorization of one night's room and tax will be taken on your card thirty (30) days prior to your arrival date. Debit Cards will show a debit in your account at this time. Any reservation with a declining credit or debit card will be subject to cancellation. In the event that you do not arrive on your requested arrival date listed above, the card given at the time of booking will be charged for your full stay. All reservations must be cancelled at least 30 days prior to arrival in order to avoid a cancellation charge of your entire stay.

Suggested Overflow Hotel: Rosen Centre

Special Conference rates and information will be posted in the next few days. Shuttle service will be provided between the two hotels.

Registration Pricing

ANA BAA/BMA Gold BAA/BMA Silver BMA Individual Non Member
Live Stream Registration ANA $595 BAA/BMA Gold $595 BAA/BMA Silver $645 BMA Individual $695 Non Member $695
Conference Registration ANA $1,795 BAA/BMA Gold $1,795 BAA/BMA Silver $2,195 BMA Individual $2,495 Non Member $2,495
Registrant Events
Golf Tournament ANA $196 BAA/BMA Gold $196 BAA/BMA Silver $196 BMA Individual $196 Non Member $196
Tennis Tournament ANA $30 BAA/BMA Gold $30 BAA/BMA Silver $30 BMA Individual $30 Non Member $30

ANA Members & BMA/BAA Gold Members may take advantage of special corporate pricing of $2,995 for up to four members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is BMA/BAA member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.


Confirmed Speakers:

Douwe Bergsma
Chief Marketing Officer
Georgia-Pacific Corporation

Edwin Bragg
Vice President of Marketing & Communications

Juliana Chugg
EVP & Chief Brand Officer
Mattel, Inc.

Norman de Greve          
SVP, Chief Marketing Officer     
CVS Health 

Susan Johnson
Corporate Executive Vice President, Chief Marketing Officer
SunTrust Bank

Denise Karkos
Chief Marketing Officer

Chantel Lenard
Director, U.S. Marketing
Ford Motor Company

Alison Lewis
Global Chief Marketing Officer, Johnson & Johnson Consumer
Johnson & Johnson

Stephanie McMahon
Chief Brand Officer
World Wrestling Entertainment (WWE)

Wes Nichols
Co-Founder and Chief Executive Officer

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company

Raja Rajamannar
Chief Marketing Officer

Diego Scotti
Executive Vice President and Chief Marketing Officer
Verizon Communications

James Speros
EVP-Corporate Communications
Fidelity Investments

Gary Vaynerchuk
Marketer, Entrepreneur, Agency Owner, Social Media Guru

Deborah Wahl
Senior Vice President, Chief Marketing Officer
McDonald's USA, LLC

More to Come!

Wednesday, October 19, 2016
12:00pm Registration Opens

1:00pm Golf Tournament

Tennis Tournament

2:00pm School of Marketing Preconference Workshops

6:00pm Opening Reception

7:30pm Dinner  

10:00pm Post Reception  

Thursday, October 20, 2016
7:30am Breakfast  

8:30am General Session

12:00pm Luncheon  

2:00pm General Session Cont.

6:30pm Reception  

7:30pm Dinner and Entertainment  

10:00pm Casino Night

Friday, October 21, 2016
7:30am Breakfast  

8:30am General Session

12:00pm Luncheon  

2:00pm General Session Cont. (Includes CMO Roundtable Discussion)  

7:00pm Reception  

8:00pm Dinner and Entertainment  

10:00pm Post Reception & Silent Auction  

Saturday, October 22, 2016
7:30am Breakfast

8:00am General Session

11:30am Conference Adjournment

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.