2018 ANA Brand Activation Conference

The 2018 ANA Brand Activation Conference highlights companies – in a variety of industries and with varied budgets - who strategically drive their business results via integrated Brand Activation disciplines.  Speakers will present their coordinated brand activation strategies that provide maximum impact – not only to the brand and its growth, but to the customers and their needs.  This event brings together marketers, retailers and agencies— for two-and-a-half days of inspiring and insightful sessions from top marketers, retailers and other industry leaders.

The ANA Brand Activation Conference will also showcase the 35th annual REGGIE Award Gala, where the fun and networking will continue and where all will be inspired by the insightful case studies in all areas of Brand Activation – including Content, Shopper, Experiential, Relationship, Influencer and Promotion Marketing campaigns.

The hashtag for this event is #ANAActivate.

Conference Co-Chairs:

  • Nick Jones, Executive Vice-President, Geometry Global
  • John Kiker, SVP, Director of Client Leadership & Business Development, The Integer Group
  • Jon von Brachel, SVP, Content Marketing Executive, Bank of America


Start: Monday, April 16, 2018 at 8:00am

End: Wednesday, April 18, 2018 at 12:00pm


Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611

The ANA has negotiated a special room rate of $290/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, March 30, 2018, after which prevailing rates apply.

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
REGISTRATION ANA $995 Associate Gold $995 Associate Silver $1,255 Associate Individual $1,570 Non Member $1,570

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $2,620 for up to four members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.


Confirmed Sessions:

Deluxe has been a champion of small business since 1915. The company celebrated its 100th anniversary in 2015 by creating the "Small Business Revolution," a content marketing campaign that showcased 100 small business stories across the country through photo essays, videos, and a half-hour documentary. Along the way, the brand realized that nowhere were small businesses more under siege than in small towns. Deluxe launched "Small Business Revolution — Main Street" to help those small businesses (and in turn, those small towns) reignite the spark that drives them and keeps people coming back. Hear from Amanda Brinkman as she takes you through the case study for this Gold winning REGGIE campaign.

Amanda Brinkman
Chief Brand and Communications Officer
Deluxe Corporation

Oscar Mayer hot dogs have been among America’s favorite for years, loved in everything from family barbecues to sporting events and family kitchens. How do you build on this success and keep the brand fresh and relevant for today’s consumers? Hear Greg Guidotti, Head of Marketing for Oscar Mayer – and Tom Smith, Group Managing Director @ McgarryBowen –  share the story behind Oscar Mayer’s hot dog Portfolio Reinvention with better products, expanded experiential outreach leveraging the iconic Weinermobile and other creative brand activations….all For the Love of Hot Dogs! 

Greg Guidotti
Head of Marketing, Oscar Mayer
The Kraft Heinz Company

Tom Smith
Group Managing Director


At Nickelodeon, we create experiences. While activations imply some form of literal action on a given platform, experiences transcend screens. Experiences equate with emotion—and emotional response is critical in connecting with consumers.  Nickelodeon has partnered with brands to build experiences that bring brands to life in new and different ways for kids and families. This session will explore how we are on a mission to transform the way our consumers experience our and our partners’ brands, and how we generate a powerful response through these programs. 

Jennifer Tracy

SVP, Partner Marketing and Creative Advertising


Your Customer 2028: 3 Shocking Shifts
Three profound shifts will transform who your customer is, what she cares about, what kinds of marketing resonates, and how she shops.

In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.  

She will share these emerging Trends:

  • N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
  • Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
  • The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?

Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.  

Faith Popcorn
Founder and CEO
Faith Popcorn's Brain Reserve


Turning Brand Love into Brand Gold
Cheetos has been one of the most popular brands at Frito-Lay and the entire snack category for years, with ultra-creative Brand Activation programs leveraging the core brand attributes and its consumers’ passion. Winning not 1 but 2 Gold REGGIE Awards in 2017 for the Cheetos Museum and Cheetos Store, Rachel Ferdinando, Vice President, Core Business, Media & Digital will share how they unlocked the core brand essence to encourage fans to interact and engage with the brand in a fun, sharable way.


Rachel Ferdinando
Vice President, Core Business, Media & Digital
Frito-Lay North America

Confirmed Speakers:

Rich Lehrfeld
SVP Global Communications, Media and Experiences 
American Express 

Steve Wasik

Melanie Boulden
Senior Vice President, Global Marketing

Peter Kaye
Chief Revenue and Marketing Officer
Share Our Strength – No Kid Hungry

More to Come!

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.