2018 ANA Data & Measurement Conference Presented by Google

The importance of data, analytics and measurement within an organization cannot be understated. It is why we have witnessed the rise of data science teams, and heavy investments in building infrastructure to capture consumer data and to understand how to capitalize on it. In this increasingly competitive marketplace, marketers must find ways to satisfy ever-demanding consumers by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness. Leveraging data is invaluable to remain relevant and drive growth. 

Join us at the 2018 ANA Data & Measurement Conference Presented by Google, where we will explore topics such as managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.


Start: Wednesday, September 12, 2018 at 8:00am

End: Friday, September 14, 2018 at 12:00pm


The Ritz-Carlton, Orlando Grande Lakes
4040 Central Florida Parkway
Orlando, FL 32819

The ANA has negotiated a special room rate of $216/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, August 29, 2018, after which prevailing rates apply.

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
REGISTRATION ANA $1,045 Associate Gold $1,045 Associate Silver $1,360 Associate Individual $1,465 Non Member $1,465

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,675 for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.


Confirmed Speakers:


Architecting and building a higher-value hybrid cloud that incorporates cognitive computing and data analytics is the path forward. In addition to offering greater flexibility, scalability and central management, hybrid platforms deliver agility and choice with consistency that enables the business to move workloads to where they make the most sense. In this session, learn how Johnson & Johnson, which is a global and diversified company, is creating a truly unified approach to cloud computing with a seamless approach.

Daniel Zelem
Chief Technology Officer
Johnson & Johnson



The analytics & insights industry is in a state of transformation. We can leverage the power of technology, data and development of behavioral sciences in innovative ways to provide higher quality of insights to better meet consumer needs and confidence in measurement to deliver marketing that works to drive business and brand growth. This requires a transparent, open and agile operating model. The alternative is to let this opportunity go by with walls, lack of transparency and fragmented measures that create an environment of waste and doubt. In this session, Procter & Gamble will discuss their approach and what we can do as an industry to realize the promise of this opportunity.

Kirti Singh
Global VP of CMK, Analytics, and Insights
Procter & Gamble



Analytics is a competitive advantage that can separate the winners from the also rans. However there is a difference between an analytics team that does interesting work and an analytics team that influences and drives significant business decisions. Building a successful analytics team requires not just good analytics work but also integration with business processes, education for decision makers, training for analysts & and a singular sense of purpose for the analytics team. In this session, Clorox will share its successes in building out an in-house analytics team that is respected both within and outside the company.

Ashish Joshi
Senior Director, Data, Analytics & Data Science
The Clorox Company



There are multiple touchpoints along a consumer’s path to conversion and each touchpoint plays an invaluable role and can be credited to conversion. A model is not effective if it focuses solely on First Touch or Last Touch attribution. It may be more expedient to attribute credit to a single touchpoint, but not the most effective. In this session, SunTrust will share their experiences developing models to measure conversion.

Roger Ares
Senior Vice President
Marketing Analytics & Client Insights
SunTrust Bank


Norris Scott
VP, Analytics & Insights


More to Come!

Wednesday, September 12, 2018

Registration Opens


Kickoff Sessions





Thursday, September 13, 2018



General Sessions





Dinner on Own

Friday, September 14, 2018



General Sessions


Conference Ends

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.