Marketing Innovation @ Dell (Members Only Conference) | 1-Day Conferences | ANA

Marketing Innovation @ Dell (Members Only Conference)

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Recently “traditional” marketing has undergone a transformation, due in part to the explosion of digital innovation. We now operate in an era where one video, blog post or Tweet has the potential to go viral and completely transform how the customer perceives your company—for better or worse. Today, marketing innovation is in the driver’s seat to add more value to the overall business and build deeper connections, faster and more meaningfully with customers than ever before.  Hosted by Dell at the University of Texas’ JJ Pickle Research Center in Austin, this complimentary ANA members only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to use data to drive better decisions, accelerate technology adoption to get closer to the customer and differentiate their brands, through digital and social media.  You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.


Agenda

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TIME EVENT DETAILS LOCATION
Thursday, April 21, 2016
8:15am Breakfast

9:00am General Session

DELL: OPTIMIZING MARKETING INNOVATIONS TO STRENGTHEN ITS B2B CHANNEL*^

For nearly 30 years, Dell was known as a consumer PC brand but in 2015, with the launch of a targeted marketing and advertising campaign, “Future Ready” aimed at the B2B market, Dell has been able to grow its position with enterprise customers. In this session, Gaurav Chand, Global Vice President, Enterprise Solutions will talk about the strategy and measurement behind the campaign, the collaboration between sales and marketing, and the power of marketing to change perception.

Gaurav Chand
Global Vice President, Enterprise Solutions Dell
Liz Matthews
Executive Director Dell
Joe Rivas
Executive Vice President, Global Client Leader Young & Rubicam

DENNY'S USES SOCIAL MARKETING INNOVATIONS TO AMPLIFY ENGAGEMENT*^

As America’s Diner, Denny’s exists to give guests what they’re hungry for, and that extends beyond the restaurant. In partnership with lead agency Erwin Penland, Denny’s has been acknowledged for its social engagement across all channels, including Twitter, Tumblr, YouTube, Facebook and Instagram. Its “The Grand Slams” digital video series has garnered over 30 million completed views since launch. In this session, Erik Jensen, Senior Director of Brand Engagement at Denny’s, and Chris Plating, VP/Brand Strategy Director at Erwin Penland, will share lessons learned from creating such engaging content and how it’s impacting the brand’s approach to advertising. 

Erik Jensen
Senior Director of Brand Engagement Denny’s
Chris Plating
VP/Brand Strategy Director Erwin Penland
10:55am Networking Coffee Break

General Session cont.

VIRTUAL IS THE NEW REALITY*^

As virtual and augmented reality move from novelty to mainstream in the coming years, marketers face a bewildering array of new platforms and experiential opportunities. In this session discover how early adopters are already providing valuable lessons and early directions. The presenter will share lessons and insights from case studies of early adopters of VR and AR marketing.  Attendees will hear the latest about the newest platforms that are driving this emerging marketing innovation.

Mark Logan
SVP of Innovation Barkley
12:00pm Luncheon

1:00pm General Session cont.

INTEL INSIDE. A BETTER WAY TO RETAIL OUTSIDE.*^

Give your customers what they want, when and how they want it. Intel partners with brands to create a foundation to help you know your customers better, create amazing experiences to attract and convert them, and protect them at every step.   Customer expectations are changing—fast. They expect you to have what they want, when and how they want it. You know marketing innovations in technology can improve your operations and make stronger customer connections. But, where do you start?   In this session, Michelle Tinsley, Director, Mobility & Secure Payment Solutions with Intel will provide insights into how the brand’s innovations are advancing customer experiences at retail.

Michelle Tinsley
Director, Mobility & Secure Payment Solutions Intel

CONNECTING THE DOTS: MARKETING, DATA AND YOUR CUSTOMER^

It could be argued that less than a decade ago, marketing organizations were primarily responsible for advertising, brand management and sales enablement. As technology has permeated the way we live, work and play, the role of marketing has dramatically evolved to be both an “art and science” as we use technology, data analytics and business intelligence (BI) to foster more meaningful relationships with customers. In this session, you’ll hear from marketing leaders in a variety of industries as they discuss the future of marketing and share key learnings about how they’ve utilized new technology, data mining, and BI analytics to “connect the dots” and deliver next-gen marketing campaigns for their organization.

Moderator:

Gaurav Chand

Vice President
Dell

Panelists:

Ly Tran
Associate Partner and Digital Strategist Proof Advertising
Daniel Black
Chief Executive Officer Glass Media
Tim Rickards
Managing Director, Trading Services Marketing Charles Schwab
Jim Middleton
Executive Director, Marketing Analytics Dell
3:00pm Conference Adjournment