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Integrated Marketing @ AutoTrader.com presented by A+E Networks (Members Only Conference)

This event is over.

Please click here for the conference booklet.

Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration.  Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.

 Please download directions to Autotrader.com.

When
Begins:Wednesday, April 25, 2012 at 8:15am
Ends:Wednesday, April 25, 2012 at 3:00pm
Where

AutoTrader.Com
3003 Summit Blvd.
Atlanta, GA 30319

Agenda
8:15am Breakfast
9:00am

General session

AUTOTRADER.COM - WINNING HEARTS & MINDS
An inside look at AutoTrader.com's integrated marketing strategy that attracts millions of monthly unique visitors to the automotive classified website. In this presentation, you will get a behind-the-scenes look at the research, strategy, objectives, and development of their "Heart & Mind" campaign which showcases the inevitable duality we all face during the car-buying experience.

John Kovac
Vice President, Consumer Marketing
AutoTrader.com
____________________________________

JACK DANIEL'S: THE LAST TIME I SAW LYNCHBURG
Join us for "The Last Time I Saw Lynchburg," a distinctive presentation rendered in a humorous and insightful manner by Ted Simmons, Global Brand Consultant for Arnold Worldwide, agency-of-record for Jack Daniel's Tennessee Whiskey, and Carmen D'Ascendis, Director of Global Marketing for Jack Daniel's, the world's top-selling American whiskey brand. "The Last Time I Saw Lynchburg" is an original multimedia show featuring many of the real Tennesseans who have appeared in Jack Daniel's ad campaigns, plus insights about how to build a successful global brand with a single selling message. Over the years, Ted has created more than 1,000 ads for Jack Daniel's, including print, outdoor, radio, TV and cinema spots for world markets. Carmen currently directs all forms of Jack Daniel's global communications, including the recent launch of Jack Daniel's Tennessee Honey, one of the most successful line extension initiatives in the history of distilled spirits marketing. Jack Daniel's Tennessee Honey was the first alcoholic beverage brand to buy ad space on Twitter; its integrated campaign utilizes many additional elements of mobile marketing and social networking, such as Facebook and YouTube. Don't miss this memorable presentation!

Carmen D'Ascendis
Director of Global Marketing, Jack Daniel's Brands
Brown-Forman Corporation

Ted Simmons
Senior Global Brand Consultant
Arnold Worldwide
____________________________________

A+E NETWORKS: CASE STUDIES IN INTEGRATED MARKETING
Using client case studies, A+E Networks will share examples of effectively integrating network and client brands along theme of social responsibility and making a difference along the way, as well as successfully pushing ROI and growing sales. We will hear examples of work from clients such as Lifetime, Project Runway and more!

David DeSocio
Senior Vice President, A+E Network Partnerships
A+E Networks
________________________

12:00pm
Lunch
1:00pm

General session continued

IRWIN TOOLS: HONORING THOSE WHO WORK WITH THEIR HANDS
At Newell Rubbermaid, consumer insights are at the heart of breakthrough product innovation and powerful brand building - this fuels the vision, business and culture of the company throughout the world. IRWIN® Tools, maker of world-renowned tools like VISE-GRIP® pliers and MARATHON® saw blades, embarked on a journey to uncover insights on its primary users and develop a purpose-driven brand. What emerged was a vision to "elevate the role of professional tradesmen" worldwide. Who are these tradesmen? They are the world's real working hands - electricians, plumbers, welders, carpenters, auto technicians, and more - men and women who build our homes, churches and schools; fix our cars; and repair our leaky pipes. Their life's work makes our lives work. IRWIN is committed to honoring the contributions of professional tradespeople. From developing tools that never let the user down on the jobsite, to initiating a national day of recognition, every single day IRWIN honors these individuals for their contributions. By clearly understanding the target consumer - the professional tradesman - IRWIN has successfully repositioned the brand to drive global growth.

Curt Rahilly
Vice President, Marketing, Construction Tools and Accessories
IRWIN Tools - A Newell Rubbermaid Company
____________________________________

CALVIN KLEIN ckOne: THERE IS MORE IN ONE
Coty Prestige, the licensor for Calvin Klein beauty products will share its approach in expanding an 18 year old fragrance icon into a multi-category lifestyle brand. Building on fundamental consumer insights, meaningful brand extensions into jeans, underwear and make-up are coming to life in product, communication and consumer engagement.

Thomas A Burkhardt
Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics
Coty Prestige, New York
____________________________________

3:00pm Adjournment

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