Integrated Marketing @ AutoTrader.com presented by A+E Networks (Members Only Conference)
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Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
AUTOTRADER.COM - WINNING HEARTS & MINDS
Join us for "The Last Time I Saw Lynchburg," a distinctive presentation rendered in a humorous and insightful manner by Ted Simmons, Global Brand Consultant for Arnold Worldwide, agency-of-record for Jack Daniel's Tennessee Whiskey, and Carmen D'Ascendis, Director of Global Marketing for Jack Daniel's, the world's top-selling American whiskey brand. "The Last Time I Saw Lynchburg" is an original multimedia show featuring many of the real Tennesseans who have appeared in Jack Daniel's ad campaigns, plus insights about how to build a successful global brand with a single selling message. Over the years, Ted has created more than 1,000 ads for Jack Daniel's, including print, outdoor, radio, TV and cinema spots for world markets. Carmen currently directs all forms of Jack Daniel's global communications, including the recent launch of Jack Daniel's Tennessee Honey, one of the most successful line extension initiatives in the history of distilled spirits marketing. Jack Daniel's Tennessee Honey was the first alcoholic beverage brand to buy ad space on Twitter; its integrated campaign utilizes many additional elements of mobile marketing and social networking, such as Facebook and YouTube. Don't miss this memorable presentation!
Using client case studies, A+E Networks will share examples of effectively integrating network and client brands along theme of social responsibility and making a difference along the way, as well as successfully pushing ROI and growing sales. We will hear examples of work from clients such as Lifetime, Project Runway and more!
General session continued
Thomas A Burkhardt