| |

Integrated Marketing @ AutoTrader.com presented by A+E Networks (Members Only Conference)

This event is over.

Please click here for the conference booklet.

Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration.  Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.

 Please download directions to Autotrader.com.

Begins:Wednesday, April 25, 2012 at 8:15am
Ends:Wednesday, April 25, 2012 at 3:00pm

3003 Summit Blvd.
Atlanta, GA 30319

8:15am Breakfast

General session

An inside look at AutoTrader.com's integrated marketing strategy that attracts millions of monthly unique visitors to the automotive classified website. In this presentation, you will get a behind-the-scenes look at the research, strategy, objectives, and development of their "Heart & Mind" campaign which showcases the inevitable duality we all face during the car-buying experience.

John Kovac
Vice President, Consumer Marketing

Join us for "The Last Time I Saw Lynchburg," a distinctive presentation rendered in a humorous and insightful manner by Ted Simmons, Global Brand Consultant for Arnold Worldwide, agency-of-record for Jack Daniel's Tennessee Whiskey, and Carmen D'Ascendis, Director of Global Marketing for Jack Daniel's, the world's top-selling American whiskey brand. "The Last Time I Saw Lynchburg" is an original multimedia show featuring many of the real Tennesseans who have appeared in Jack Daniel's ad campaigns, plus insights about how to build a successful global brand with a single selling message. Over the years, Ted has created more than 1,000 ads for Jack Daniel's, including print, outdoor, radio, TV and cinema spots for world markets. Carmen currently directs all forms of Jack Daniel's global communications, including the recent launch of Jack Daniel's Tennessee Honey, one of the most successful line extension initiatives in the history of distilled spirits marketing. Jack Daniel's Tennessee Honey was the first alcoholic beverage brand to buy ad space on Twitter; its integrated campaign utilizes many additional elements of mobile marketing and social networking, such as Facebook and YouTube. Don't miss this memorable presentation!

Carmen D'Ascendis
Director of Global Marketing, Jack Daniel's Brands
Brown-Forman Corporation

Ted Simmons
Senior Global Brand Consultant
Arnold Worldwide

Using client case studies, A+E Networks will share examples of effectively integrating network and client brands along theme of social responsibility and making a difference along the way, as well as successfully pushing ROI and growing sales. We will hear examples of work from clients such as Lifetime, Project Runway and more!

David DeSocio
Senior Vice President, A+E Network Partnerships
A+E Networks


General session continued

At Newell Rubbermaid, consumer insights are at the heart of breakthrough product innovation and powerful brand building - this fuels the vision, business and culture of the company throughout the world. IRWIN® Tools, maker of world-renowned tools like VISE-GRIP® pliers and MARATHON® saw blades, embarked on a journey to uncover insights on its primary users and develop a purpose-driven brand. What emerged was a vision to "elevate the role of professional tradesmen" worldwide. Who are these tradesmen? They are the world's real working hands - electricians, plumbers, welders, carpenters, auto technicians, and more - men and women who build our homes, churches and schools; fix our cars; and repair our leaky pipes. Their life's work makes our lives work. IRWIN is committed to honoring the contributions of professional tradespeople. From developing tools that never let the user down on the jobsite, to initiating a national day of recognition, every single day IRWIN honors these individuals for their contributions. By clearly understanding the target consumer - the professional tradesman - IRWIN has successfully repositioned the brand to drive global growth.

Curt Rahilly
Vice President, Marketing, Construction Tools and Accessories
IRWIN Tools - A Newell Rubbermaid Company

Coty Prestige, the licensor for Calvin Klein beauty products will share its approach in expanding an 18 year old fragrance icon into a multi-category lifestyle brand. Building on fundamental consumer insights, meaningful brand extensions into jeans, underwear and make-up are coming to life in product, communication and consumer engagement.

Thomas A Burkhardt
Vice President, Global Marketing, Calvin Klein Fragrances & Cosmetics
Coty Prestige, New York

3:00pm Adjournment

Upcoming Events

Pharma Day @ Bristol-Myers Squibb (Members Only Conference)

Plainsboro, NJ

2014 ANA Multicultural Marketing & Diversity Conference presented by iHeartMedia

Miami Beach, FL

Marketing to Millennials @ Georgia Pacific (Members Only Conference)

Atlanta, GA

Innovation Day @ Missouri Lottery (Members Only Conference)

Kansas City, MO

2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

New York, NY

Content Marketing @ KPMG (Members Only Conference) presented by A+E Networks

Boston, MA

Social Media Day @ Microsoft (Members Only Conference)

Playa Vista, CA

Innovation Day @ Norwegian Cruise Line (Members Only Conference)

Downtown Miami, FL

2015 Member Annual Pass


2015 ANA Digital Disruption (at CES)

Las Vegas, NV

Integrated Marketing @ Capital One (Members Only Conference)

Richmond, VA

Marketing to Millennials @ Toyota (Members Only Conference)

Torrance, CA

2015 ANA Brand Masters Conference

Dana Point, CA

Marketing Technology @ Dell (Members Only Conference)

Austin, TX

2015 ANA Media Leadership Conference

Hollywood, FL

ANA Members Only Conference @ Quicken Loans

Detroit, MI

2015 ANA Advertising Law & Public Policy Conference

Washington, DC

2015 ANA Advertising Financial Management Conference

Phoenix, AZ

2015 ANA Shopper Marketing Conference

Hollywood, FL

2015 ANA Digital & Social Media Conference

Rancho Palos Verdes, CA

2015 ANA Masters of Measurement Conference

Miami Beach, FL

2015 ANA Masters of Marketing Conference

Orlando, FL

2015 ANA Multicultural Marketing & Diversity Conference

Miami Beach, FL

2015 ANA Mobile First, Mobile Everywhere Conference

Amelia Island, FL

See all events