Innovation Day @ AT&T Center hosted by USAA and San Antonio Convention & Visitors Bureau (Members Only Conference)

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In today’s day and age, innovation is an important ingredient to marketing a brand.  Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition.   It not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.  Innovation Day will feature sessions from leading marketers who will share case studies on how they used innovation to differentiate their brands, products, and services in the marketplace.

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Agenda

TIME EVENT DETAILS LOCATION
Wednesday, April 9, 2014
8:15am Breakfast

9:00am General Session

DELL’S INNOVATIVE APPROACH TO ACTIVATING THEIR EMPLOYEE ADVOCATES THROUGH SOCIAL MEDIA

Dell has a rich history of direct relationships with customer and social media is one of the tools we use to deepen those relationships. In this session we’ll reveal how Dell activates employee advocates in social.  The session will cover three training and activation programs: SMaC U, Social Subject Matter Expert (SME), and #SocialExec. You’ll hear how B2B conversations in social can have an impact on your customer relationships and on your bottom line.

Amy Heiss
Global Program Lead for Social Media Training and Activation Dell

TXU ENERGY: THE CHALLENGE OF INNOVATION IN A HOMOGENOUS CROWD

Galvanizing an audience is one thing when you sell cool devices in high demand, but engaging your audience in a commoditized services space can be a unique challenge.  In the deregulated energy market of Texas, TXU Energy is one of many retail electricity providers that consumers can choose from, and the marketing team must constantly give them new reasons to choose.

In this session, learn how innovative thinking, clever research and integrated marketing tactics reached a whole new audience, improved brand value perception and drove differentiation from the rest of the pack.

Nathan Roseberry
Manager, Consumer Insights & Advanced Analytics TXU Energy
Bryan Stewart
Product Strategy & Development Manager TXU Energy

WITH THE AT&T CENTER, INNOVATION IS PART OF THE OVERALL EXPERIENCE

In the past, consumers would buy tickets and take in an event, or watch their favorite team.  It is no longer just about the event or the game in the arena, but the overall experience that the consumer come in contact with.  This is evident with the various fan engagement that one experiences as soon as they enter the gates of the AT&T Center.  In this session, the Spurs Sports & Entertainment will explain how they touch customers and how it extends beyond the events and games.

Sam Doerr
Franchise Marketing Manager Spurs Sports & Entertainment
Matthew Leishman
AT&T Center Marketing Manager Spurs Sports & Entertainment
12:00pm Lunch

1:00pm General Session Cont.

USAA: TRANSFORMING ACQUISITION AND RETENTION THROUGH MOBILE MARKETING

You’ve probably purchased movie tickets, booked reservations and checked your bank balance on your smartphone. But have you deposited a check to your bank account, priced out auto insurance or purchased life insurance? Our members are doing this and more every single day in USAA’s mobile channel. Learn how the financial services provider to the U.S. military and their families is transforming the way it sells, services and markets on mobile.

Rhonda Crawford
VP Digital Strategy & Operations USAA

SACVB: LEVERAGING INNOVATION AND SOCIAL MEDIA

In the travel market, individuals have many ways to pick and choose destinations, as well as plan their trips.  As a marketer, the San Antonio Convention & Visitors Bureau was looking for a direct and cost-effective line of communication to get their message out to the masses.  In this segment, learn how an innovative campaign, along with social media, allowed this marketer to achieve their goals, while keeping ahead of traditional marketing movements being used by other destination marketing organizations.

Andrés Muñoz
VP of Marketing & Communications San Antonio Convention & Visitors Bureau

Additionally, there will be a tour of the AT&T Center after the conference.