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Innovation Day @ AT&T Center hosted by USAA and San Antonio Convention & Visitors Bureau (Members Only Conference)

This event is over.

Please click here to download the attendee list.

In today’s day and age, innovation is an important ingredient to marketing a brand.  Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition.   It not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.  Innovation Day will feature sessions from leading marketers who will share case studies on how they used innovation to differentiate their brands, products, and services in the marketplace.

When
Begins:Wednesday, April 9, 2014 at 8:15am
Ends:Wednesday, April 9, 2014 at 3:00pm
Where

AT&T Center
One AT&T Center Parkway
San Antonio, TX 78219

Agenda
Wednesday, April 9, 2014
8:15am  

Breakfast

9:00am  

General Session

 

DELL’S INNOVATIVE APPROACH TO ACTIVATING THEIR EMPLOYEE ADVOCATES THROUGH SOCIAL MEDIA

Dell has a rich history of direct relationships with customer and social media is one of the tools we use to deepen those relationships. In this session we’ll reveal how Dell activates employee advocates in social.  The session will cover three training and activation programs: SMaC U, Social Subject Matter Expert (SME), and #SocialExec. You’ll hear how B2B conversations in social can have an impact on your customer relationships and on your bottom line.

Amy Heiss

Global Program Lead for Social Media Training and Activation

Dell

 

TXU ENERGY: THE CHALLENGE OF INNOVATION IN A HOMOGENOUS CROWD

Galvanizing an audience is one thing when you sell cool devices in high demand, but engaging your audience in a commoditized services space can be a unique challenge.  In the deregulated energy market of Texas, TXU Energy is one of many retail electricity providers that consumers can choose from, and the marketing team must constantly give them new reasons to choose.

In this session, learn how innovative thinking, clever research and integrated marketing tactics reached a whole new audience, improved brand value perception and drove differentiation from the rest of the pack.

Nathan Roseberry

Manager, Consumer Insights & Advanced Analytics

TXU Energy

Bryan Stewart

Product Strategy & Development Manager

TXU Energy

 

WITH THE AT&T CENTER, INNOVATION IS PART OF THE OVERALL EXPERIENCE

In the past, consumers would buy tickets and take in an event, or watch their favorite team.  It is no longer just about the event or the game in the arena, but the overall experience that the consumer come in contact with.  This is evident with the various fan engagement that one experiences as soon as they enter the gates of the AT&T Center.  In this session, the Spurs Sports & Entertainment will explain how they touch customers and how it extends beyond the events and games.

Sam Doerr

Franchise Marketing Manager

Spurs Sports & Entertainment

Matthew Leishman

AT&T Center Marketing Manager

Spurs Sports & Entertainment

12:00pm  

Lunch

1:00pm  

General Session Cont.

 

USAA: TRANSFORMING ACQUISITION AND RETENTION THROUGH MOBILE MARKETING

You’ve probably purchased movie tickets, booked reservations and checked your bank balance on your smartphone. But have you deposited a check to your bank account, priced out auto insurance or purchased life insurance? Our members are doing this and more every single day in USAA’s mobile channel. Learn how the financial services provider to the U.S. military and their families is transforming the way it sells, services and markets on mobile.

Rhonda Crawford

VP Digital Strategy & Operations

USAA

 

SACVB: LEVERAGING INNOVATION AND SOCIAL MEDIA

In the travel market, individuals have many ways to pick and choose destinations, as well as plan their trips.  As a marketer, the San Antonio Convention & Visitors Bureau was looking for a direct and cost-effective line of communication to get their message out to the masses.  In this segment, learn how an innovative campaign, along with social media, allowed this marketer to achieve their goals, while keeping ahead of traditional marketing movements being used by other destination marketing organizations.

Andrés Muñoz

VP of Marketing & Communications

San Antonio Convention & Visitors Bureau

 

Additionally, there will be a tour of the AT&T Center after the conference.