SACVB: Leveraging Innovation and Social Media | Event Recaps | All MKC Content | ANA

SACVB: Leveraging Innovation and Social Media

Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.