SACVB: Leveraging Innovation and Social Media
April 9, 2014
Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.