ANA Effective Brand Marketing @ Miami Marlins (Members Only Conference)

Building Brand and Business with Today’s Digital Customer

Today’s consumer is digitally-centered:  Lifestyle, Communication, and Media Consumption are all digitally-dependent across devices that range from smartphone to auto to appliances.  Customers fluidly move between direct response, social, scripted entertainment, and everything in between – seemingly simultaneously.  Data is ubiquitous, facilitating ubiquitous personalization across paid, owned, and earned media.  Measurement and optimization have never been more sophisticated.  Yet, paradoxically, it’s harder than ever to drive both brand health and business (conversion).  This complimentary ANA members-only conference will feature sessions from leading marketers who will share their experiences, innovations, and strategies for building both brand and business in the digital age.

when

Start: Wednesday, April 26, 2017 at 8:15am

End: Wednesday, April 26, 2017 at 4:00pm

WHERE

Miami Marlins, L.P.
501 Marlins Way
Miami, FL 33125

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Wednesday, April 26, 2017
8:15am Breakfast

9:00am General Session

WELCOME & OPENING REMARKS

Claudia Lezcano del Campo
Vice President, Marketing Miami Marlins

MOE’S SOUTHWEST GRILL: DRIVING GROWTH THROUGH MARKETING INNOVATION

Moe's Southwest Grill, referred to informally as Moe's, is a “fast casual” QSR that was founded in AtlantaGeorgia, in 2000 and has since grown to over 600 restaurants nationwide.  In this session, hear from their head of brand marketing on how they are utilizing social media, augmented reality, and some “not so subtle” marketing ideas that have driven growth and favorability toward the brand. 

Alan Magee
Director, Brand Marketing Moe’s Southwest Grill

COCA-COLA: BRAND JOURNALISM BUILDS RELATIONSHIPS

For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, the Global Group Director, Digital Communications & Social Media at The Coca-Cola Company will discuss the impact of Coca-Cola Journey and how his team measures the success of their content.

Doug Busk
Global Group Director – Digital Communications & Social Media The Coca-Cola Company

HOW MASTERCARD HAS EVOLVED ITS BRAND RELEVANCE

In this session, hear from the Vice President of Brand Marketing at Mastercard on how they utilize content marketing, regional sponsorships, and digital & social media to drive innovation for the famous “Priceless” campaign and how they integrate their efforts across their agency partners.  This session will include insights, lessons learned, and key takeaways for marketers. 

Adrian Collard
Vice President, Brand Marketing Mastercard

CARNIVAL CRUISE LINES: BUILDING BRANDS THROUGH SOCIAL MEDIA TO TARGET MILLENNIALS

Carnival Corporation, a global cruise company and one of the largest vacation companies in the world, includes leading cruise global brands and a wide range of holiday and vacation products, such as Princess Cruises, AIDA, Holland America, Carnival Cruise Lines, Seabourn, Costa Cruises, P&O Cruises and Cunard.  In this session, the VP of Corporate Marketing will share the innovative and creative work they are doing to drive brand and business particularly for Millennials especially around their use of innovative social media platforms including Facebook Live. 

Ken Jones
Vice President, Corporate Marketing Carnival Corporation

STADIUM TOUR

A 2- HOUR TOUR OF THE MIAMI MARLINS STADIUM WILL FOLLOW THIS CONFERENCE.