ANA Sponsorship & Event Marketing hosted by WWE (Members Only Conference) | 1-Day Conferences | ANA

ANA Sponsorship & Event Marketing hosted by WWE (Members Only Conference)

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Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorships and event marketing programs. The ANA Sponsorship and Event Marketing Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their overall mix. This complimentary, client-side marketers only event, hosted by WWE, at the W Hotel on Lexington Avenue in New York will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. You will also learn best practices on improving the performance of activations through expanded integration, leveraging greater utilization of digital tools for engagement and new perspectives around measurement.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, August 17, 2016
8:15am Breakfast

9:00am

STEPHANIE MCMAHON: 24/7 STORYTELLING AND GLOBAL BRAND PARTNERSHIPS

Discover how WWE has become a global leader in entertainment from keeping millions of passionate fans engaged 24/7 across multiple platforms, to creating a compelling content ecosystem that allows for integrated partnership activation with blue chip global brands.

In this session, Stephanie McMahon, WWE Chief Brand Officer and TV personality, will provide key insights into how to capture audiences’ attention while driving cross-platform sponsorship opportunities across WWE TV programming in more than 180 countries and 25 languages, 350 live events each year, and through the company’s digital and social media platforms, which includes more than 650 million social media followers around the world.

Stephanie McMahon
Chief Brand Officer WWE

COCA-COLA: ENHANCING THE CUSTOMER EXPERIENCE

Baseball fans in New York got a special treat when the Mets returned to Citi Field to start the 2016 season. The stadium was converted to a Coca-Cola venue during the offseason, joining the list of teams around the league who are part of the Coke family. Of course, this means more than having delicious Coke products available around the park. In New York, it meant transforming parts of the stadiums to ensure fans receive a Coca-Cola experience that goes beyond the bottle. In this session, Dori Silverman, Regional Marketing Director of Field Execution at Coca-Cola North America, will discuss how its focus is all about an enhanced fan experience.

Dori Silverman
Regional Marketing Director Coca-Cola North America
10:50am Networking Coffee Break

11:20am

HPE: MAKING SPONSORSHIPS WORK FOR B2B

The distinction between B2B and B2C sponsorship strategies has always been significant for HP. In 2015 when the company separated to form two new organizations, HP Inc. and Hewlett Packard Enterprise, the need to focus on this distinction became even greater. In this session, Cyndie Wang, Sr. Director for Global Sponsorships and Alliances at Hewlett Packard Enterprise, will discuss how the focus of this new organization’s strategy has evolved for an exclusively enterprise audience. Meaningful partnerships with key customers like DS Virgin Racing and DreamWorks Animation have enabled HPE to develop a 360 strategy that provides compelling case study material, relevant customer engagement opportunities and ATL visibility.

Cyndie Wang
Senior Director for Global Sponsorships and Alliances Hewlett Packard Enterprise
12:10pm Luncheon

1:10pm

BANK OF AMERICA CREATES MEMORIES WITH #MLBMEMORYBANK

From backyards to the Major League, baseball creates memories that last a lifetime. In this session, Michele Barlow, Senior Vice President, Enterprise Marketing & Channels executive at Bank of America will provide insights into the bank’s successful #MLBmemorybank campaign and their innovative, integrated approach to partnerships. Last year, the MLBmemorybank campaign helped over 20,000 people across America share their favorite baseball memories. After a strong first year, the campaign is back for another season in 2016. 

Michele Barlow
Senior Vice President, Enterprise Marketing Bank of America

PRUDENTIAL FINANCIAL: ACTIVATING A TITLE SPONSORSHIP

For Prudential, Hispanics were identified as a key growth segment, yet research indicated that members of this group were disengaged with the Financial Services category. To break through these barriers, the company is making a concerted effort to engage and provide financial services and product solutions to the Hispanic U.S. market segment. In this session, hear how Prudential partnered with a top Hispanic influencer brand to deepen engagement and drive leads by enhancing the company’s footprint in the Hispanic community and creating awareness about its commitment to supporting Latinos’ financial empowerment. The company implemented a multi-faceted approach including a number of event activations and gamification. Each marketing activation was synced with a concentrated social media platform resulting in the company ranking as the top trending brand throughout the partnership experience. An added bonus was the cultivation of Millennial and Gen-X influencers and their followers.

Dorinda Walker
Vice President, Consumer Strategy & Key Initiatives Prudential Financial