Business-to-Business @ Dell (Members Only Conference)
This event is over.
Business-to-Business marketers face unique challenges in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client/agency relationships, and measurement. These challenges are even more complex amid a rapidly changing digital communications environment. This conference will provide actionable ideas to help B2B marketers thrive and prepare for accelerated growth. Through a series of thought-provoking client-side case studies, we will explore current strategies in executing marketing & branding campaigns in B2B markets, developing social media content that drives connections, creating a seamless experience throughout the buying cycle and much more.
INSIDE INTUIT: CREATING CONTENT THAT DRIVES CONNECTIONS
DELL’S APPROACH TO BRANDING FOR B2B MARKETS
Mary Ellen Dugan
SALES AND MARKETING AT DELL: PARTNERING FOR GROWTH
Economic pressures are requiring companies to accomplish more with less to profitability grow their businesses. The alignment of sales and marketing is a critical driver of this growth, and a strong working relationship between these functions can determine the success or failure of a business. Learn how Dell has unlocked the key to strong collaboration between sales and marketing teams in their B2B businesses, and how this close alignment has driven success in new markets and new lines of business for Dell.
Executive Director, Latin America Marketing
CSC CREATES AN ENGAGING DIGITAL MARKETING ECOSYSTEM
General Session Cont.
CORNING: SOCIAL/VIRAL - THE NEXT GREAT CORPORATE COMMUNICATIONS WEAPON TO DRIVE GROWTH
Goodbye corporate brochure. Hello social/viral. Corning invested in a corporate vision film that's paid off big time. Yes, it's been seen 20M+ times on YouTube, but even better, it’s blown open doors to many new OEM partners worldwide - inspiring a symposium of 125 visionaries at Stanford. This session will guide attendees through this incredible, experiential brand journey and will also discuss a second installment, and a version that explores the vision's feasibility, both introduced to key press/bloggers at a private screening the night before the company's 2012 Annual Investor Meeting.
Lisa A. Burns
Director, Corporate Marketing & Branding
EVP, Director of Client Relations
SIX PRINCIPLES BEST IN CLASS MARKETERS USE TO TRANSFORM MARKETING INTO A CENTER OF EXCELLENCE
Recent ITSMA and VEM research reveals how applying the six principles of Marketing Performance Management can increase and demonstrate marketing’s ROI and contribution. Discover the six performance management best practices of Best-in-Class marketers and key steps to quickly improve and prove marketing’s value to the business. Leveraging a case study from Elsevier, the world’s leading provider of science and health information, attendees will also learn how Elsevier raised the skills of the marketing organization and transformed marketing into a more strategic role by adopting these practical actionable practices.