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ANA Innovation Day @ Ford Motor Company (Members Only Conference) presented by Scripps Networks Interactive

This event is over.

Please click here to download the conference booklet.

Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Hosted by Ford Motor Company — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

When
Begins:Wednesday, July 24, 2013 at 8:15am
Ends:Wednesday, July 24, 2013 at 3:00pm
Where

Ford Motor Company World Headquarters
1 American Road
Dearborn, MI 48126

Agenda

8:15am

9:00am

Breakfast

General Session

FORD TAKES THE DRIVERS SEAT IN SOCIAL MEDIA INNOVATION
Ford was the first automaker to truly introduce vehicles through social media with their 2009 Ford Fiesta launch.  Ford has evolved their innovative social program, targeted to millennials, and plans to introduce its new 2014 Fiesta through an innovative advertising campaign created entirely by consumers.   Ford has engaged 100 selected influencers (“agents”) who will create content around Ford Fiesta’s unique attributes and personality that will be revealed through a mix of paid media, social media and experiential events.  Learn how Ford leverages content and social media to connect with their core millennial consumer in a highly innovative way.

Amy Marentic
Group Marketing Manager, Global Cars and Crossovers
Ford Motor Company
______________________________________________

KELLOGG’S INNOVATION IN BIG DATA
In a never-ending quest to understand “what works” Kellogg is taking an innovative, aggressive approach to marketing measurement and analytics. Hear how Kellogg is going beyond “big data” to identify and focus on the “right data” which leads to insights about their target audiences and media effectiveness. Touching on subjects including Market Mix Modeling, addressable media and viewable advertising, Kellogg will share how the company is improving ROI through measurement and optimization.

Aaron Fetters
Director, Insights and Analytics Solutions Center

Kellogg Company
______________________________________________

QUICKEN LOANS INNOVATES IN CUSTOMER SATISFACTION
“Every client, Every time, No exception, No excuses” is one of the nineteen mottos all Quicken Loans employees live by.  Through constant innovation, Quicken Loans ensures clients have top quality mortgage experience from beginning to end.  Discover how Quicken Loans leverages innovation to drive excellent customer experiences which has led to strong sales growth and the J.D. Power Award in customer satisfaction for three years in a row.

Matt Cardwell
Social Media
Team Lead
Quicken Loans
______________________________________________

12:00pm Lunch
1:00pm

General Session Continued

LEVERAGING INNOVATION AND SOCIAL MEDIA TO BUILD BRANDS
As it continues to expand its brand portfolio, Scripps Networks Interactive draws from a highly focused roster of 15,000 "lifestyle enthusiasts" who refine, direct and serve as a consumer "gut-check."  Discover how top brands such as HGTV and Food Network leverage key customer insights to drive ideas. Learn Scripps Networks' best practices for fostering innovation and utilizing social media like Facebook, Twitter, YouTube and Pinterest to keep the conversation flowing and, ultimately, forge lifelong bonds between their brands, their talent and consumers.

Charles A. Carpenter
Vice President, Ad Sales, Mid-Central Region
Food Network & Cooking Channel

Nicole Leyden
Vice President, Digital Ad Sales
Scripps Networks Interactive
_____________________________________________

WHIRLPOOL MAXIMIZES VALUE EXTRACTION THROUGH INNOVATION  
Whirlpool Corporation is an innovation veteran. For over 13 years the Benton Harbor based company has perfected its consumer-driven innovation approach to drive growth and differentiation. In recent years Whirlpool has enhanced their innovation process by adding a new phase.  They are focusing on maximizing value extraction by applying innovative tools and principles to go to market, launch products or revitalize in-market offerings to generate maximum value extraction from innovation investments. In this session Whirlpool will explain how looking at the world with different lenses and creating consumer empathy can help companies innovate even in some of the most common place categories.

Moises Norena
Global Director of Innovation

Whirlpool Corporation
______________________________________________

CARHARTT’S INNOVATIVE APPROACH TO NEW PRODUCT DEVELOPMENT
You don’t get to be a 124 year old brand without a little innovation.  Carhartt, a leading apparel company, will share their innovative approach to new product development through the success story of two recent product launches.  Learn how Carhartt leveraged consumer and brand affinity research to drive product development and a new sales strategy which resulted in a record amount of growth for the company.

Tony Ambroza
Vice President of Market
ing and eCommerce
Carhartt
______________________________________________

3:30pm

Conference Adjournment

 


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