ANA Innovation Day @ Ford Motor Company (Members Only Conference) presented by Scripps Networks Interactive
Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.
Hosted by Ford Motor Company — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
|Begins:||Wednesday, July 24, 2013 at 8:15am|
|Ends:||Wednesday, July 24, 2013 at 3:00pm|
|Member Rate||Non-Member Rate|
|ANA Members Only Conference||Complimentary||Not Available|
FORD TAKES THE DRIVERS SEAT IN SOCIAL MEDIA INNOVATION
Ford was the first automaker to truly introduce vehicles through social media with their 2009 Ford Fiesta launch. Ford has evolved their innovative social program, targeted to millennials, and plans to introduce its new 2014 Fiesta through an innovative advertising campaign created entirely by consumers. Ford has engaged 100 selected influencers (“agents”) who will create content around Ford Fiesta’s unique attributes and personality that will be revealed through a mix of paid media, social media and experiential events. Learn how Ford leverages content and social media to connect with their core millennial consumer in a highly innovative way.
Group Marketing Manager for Global Cars
Ford Motor Company
KELLOGG’S INNOVATION IN BIG DATA
In a never-ending quest to understand “what works” Kellogg is taking an innovative, aggressive approach to marketing measurement and analytics. Hear how Kellogg is going beyond “big data” to identify and focus on the “right data” which leads to insights about their target audiences and media effectiveness. Touching on subjects including Market Mix Modeling, addressable media and viewable advertising, Kellogg will share how the company is improving ROI through measurement and optimization.
Director, Insights and Analytics Solutions Center
QUICKEN LOANS INNOVATES IN CUSTOMER SATISFACTION
“Every client, Every time, No exception, No excuses” is one of the nineteen mottos all Quicken Loans employees live by. Through constant innovation, Quicken Loans ensures clients have top quality mortgage experience from beginning to end. Discover how Quicken Loans leverages innovation to drive excellent customer experiences which has led to strong sales growth and the J.D. Power Award in customer satisfaction for three years in a row.
Director of Internet Marketing
CARHARTT’S INNOVATIVE APPROACH TO NEW PRODUCT DEVELOPMENT
You don’t get to be a 124 year old brand without a little innovation. Carhartt, a leading apparel company, will share their innovative approach to new product development through the success story of two recent product launches. Learn how Carhartt leveraged consumer and brand affinity research to drive product development and a new sales strategy which resulted in a record amount of growth for the company.
Vice President of Marketing
More to come!