ANA Innovation Day @ Ford Motor Company (Members Only Conference) presented by Scripps Networks Interactive
This event is over.
Please click here to download the conference booklet.
Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.
Hosted by Ford Motor Company — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
FORD TAKES THE DRIVERS SEAT IN SOCIAL MEDIA INNOVATION
KELLOGG’S INNOVATION IN BIG DATA
QUICKEN LOANS INNOVATES IN CUSTOMER SATISFACTION
General Session Continued
LEVERAGING INNOVATION AND SOCIAL MEDIA TO BUILD BRANDS
Charles A. Carpenter
WHIRLPOOL MAXIMIZES VALUE EXTRACTION THROUGH INNOVATION
CARHARTT’S INNOVATIVE APPROACH TO NEW PRODUCT DEVELOPMENT