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Digital, Social, & Mobile Members Only Conference hosted by General Growth Properties

This event is over.

Digital, Social, & Mobile Members Only Conference
Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Mobile has been hyped as "the next great advertising medium" for years, and its time may have finally come thanks to the widespread adoption of mobile devices as well as available applications. Despite this rapid growth, few companies have successfully incorporated newer media as an effective and measurable part of the overall marketing strategy.

Learn how top marketers have cut through all the hype and successfully incorporated digital, social and mobile channels within their overall marketing mix as well as share insights on how to align new channels with traditional marketing and media strategies. Join us for a fun and informative day hosted by General Growth Properties in Dallas, TX. This event is free to ANA members and limited to ANA members and invited guests.

When
Begins:Wednesday, March 2, 2011 at 8:15am
Ends:Wednesday, March 2, 2011 at 3:00pm
Where

Hosted By: General Growth Properties
Dave & Buster's - Stonebriar Centre Mall
2601 Preston Rd, Ste 1200
Frisco, TX 75034

East side of the Stonebriar Centre mall

Hotel Info:
Homewood Suites by Hilton
3240 Parkwood Boulevard
Frisco, Texas 75034

Tel: 1-214-618-0111
For more hotel information, please visit: Homewood Suites by Hilton

Agenda
8:15am Breakfast
9:00am General Session
  HOW RADIOSHACK IS LEVERAGING SOCIAL MEDIA TO CREATE CONNECTIONS AND DRIVE GROWTH
As RadioShack continues to build its brand and position itself as a leader in mobility, they made a conscious decision to focus on social media in 2010 - not because it's the newest shiny object, but because the channel provides a real opportunity to engage with current and potential customers. RadioShack's focus on innovation led to successful and unique partnerships with Facebook, Twitter, and Foursquare. We'll share key learnings, insights and what we're excited about in 2011.

Lisa Leet
Account Director
imc²
____________________________________________________

THE LATEST IN DIGITAL AT PEPSICO
PepsiCo and their agency partner, Saatchi X will discuss some of their latest digital initiatives and campaigns that have driven engagement and sales online and at the shelf.

Bryan Jones
Senior Manager, Shopping Insights
PepsiCo Beverages Americas

Tyler Murray
Digital Practice Lead
Saatchi & Saatchi X
____________________________________________________

AMERICAN FAMILY INSURANCE GROWS THEIR "FAMILY" THROUGH MULTIPLE SCREEN MARKETING
Only a few years ago, American Family Insurance allocated the majority of their media mix to a more traditional 30-second television approach with its modest marketing budget, in an ultra-competitive category. In 2009, American Family Insurance launched its first branded entertainment web series which included several integrated entertainment programs with multiple media partners. American Family Insurance has also become a category leader in social media, gaming, and is also the first insurance company to advertise on the iPad. Discover how American Family Insurance, an 80+ year old marketer, leverages brand-building initiatives through multiple screen marketing efforts to grow their business.

Telisa Yancy
Director, Advertising, Brand and Media

American Family Insurance
____________________________________________________

12:00pm Luncheon
____________________________________________________
  SOCIAL MEDIA AND THE DYNAMICS OF PEER INFLUENCE
For marketers seeking the reach offered by traditional advertising, social media is a challenge. A Forrester Research study showed that people in the U.S. generate more than 500 billion online impressions regarding products and services-more than one-fourth the number of total online advertising impressions. Further, 16% of online consumers generate 80% of those impressions. This data comes from Forrester's Peer Influence Analysis, a model that helps marketers quantify reach and connect efficiently with the mass influencers for their products and services. Based on this analysis, marketers can develop programs that draw in, engage, and unleash the power of customer influence in social applications, reaching buyers at all stages. This presentation will describe the four-step IDEA process to tap into customers: identify mass influencers, deliver social customer service, empower customers with mobile information, and amplify fan activity.


Josh Bernoff
Senior Vice President, Idea Development
Forrester Research
Coauthor of Groundswell: Winning in a World Transformed by Social Technologies
Coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
____________________________________________________

MAKING OUT OF HOME MEDIA INTERACTIVE THROUGH MOBILE ACTIVATION
General Growth Properties will present a case study on how to make out of home media interactive by using mobile activation. They will discuss the successes and learnings from their Mall Advertising Network and "The Club's" In-Mall Activation Program. Following the case study, attendees will have a chance to experience the program in action by participating in a mobile scavenger hunt throughout the mall with a chance to win $2,000 in prizes.

Jeff Cloud
Director, Customer Relationship and Mobile Marketing
General Growth Properties

Jennifer Piggott
Director, National Sales, Business Development
General Growth Properties
____________________________________________________

3:00pm Adjournment

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