Digital, Social, & Mobile Members Only Conference hosted by General Growth Properties
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Digital, Social, & Mobile Members Only Conference
Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Mobile has been hyped as "the next great advertising medium" for years, and its time may have finally come thanks to the widespread adoption of mobile devices as well as available applications. Despite this rapid growth, few companies have successfully incorporated newer media as an effective and measurable part of the overall marketing strategy.
Learn how top marketers have cut through all the hype and successfully incorporated digital, social and mobile channels within their overall marketing mix as well as share insights on how to align new channels with traditional marketing and media strategies. Join us for a fun and informative day hosted by General Growth Properties in Dallas, TX. This event is free to ANA members and limited to ANA members and invited guests.
| HOW RADIOSHACK IS LEVERAGING SOCIAL MEDIA TO CREATE CONNECTIONS AND DRIVE GROWTH
As RadioShack continues to build its brand and position itself as a leader in mobility, they made a conscious decision to focus on social media in 2010 - not because it's the newest shiny object, but because the channel provides a real opportunity to engage with current and potential customers. RadioShack's focus on innovation led to successful and unique partnerships with Facebook, Twitter, and Foursquare. We'll share key learnings, insights and what we're excited about in 2011.
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|SOCIAL MEDIA AND THE DYNAMICS OF PEER INFLUENCE
For marketers seeking the reach offered by traditional advertising, social media is a challenge. A Forrester Research study showed that people in the U.S. generate more than 500 billion online impressions regarding products and services-more than one-fourth the number of total online advertising impressions. Further, 16% of online consumers generate 80% of those impressions. This data comes from Forrester's Peer Influence Analysis, a model that helps marketers quantify reach and connect efficiently with the mass influencers for their products and services. Based on this analysis, marketers can develop programs that draw in, engage, and unleash the power of customer influence in social applications, reaching buyers at all stages. This presentation will describe the four-step IDEA process to tap into customers: identify mass influencers, deliver social customer service, empower customers with mobile information, and amplify fan activity.
MAKING OUT OF HOME MEDIA INTERACTIVE THROUGH MOBILE ACTIVATION