Social Media and Mobile Marketing @ AT&T (Members Only Conference)
This event is over.
Please click here for the conference booklet.
The rapid development of new mobile and social technologies has created enormous opportunities for marketers to be able to engage with their customers anywhere and at any time. This instant access to customers is a highly valuable opportunity to connect with customers in a unique way and develop an on-going relationship which will result in customer retention and brand loyalty. However, although mobile and social marketing is a rapidly growing area, marketers are faced with issues such as what type of social and mobile programs make sense for their brand, how do you measure the impact, who should own this customer communication and how do you integrate it into traditional campaigns. Join us as you will hear top marketers discuss their social and mobile campaigns and how they made it work for their brands.
CHALLENGES OF DESTINATION IN MOBILE & SOCIAL MARKETING
DR. PEPPER SNAPPLE GROUP: ONE OF A KIND IN SOCIAL MEDIA
CHILI'S RESTAURANT: CREATING SOCIAL MEDIA ENGAGEMENT
General Session cont.
PRIUS GOES PLURAL: BE A PART OF AN EXISTING CONVERSATION
COLUMBIA RECORDS: MUSIC GOES SOCIAL