ANA Innovation Day @ WVU Reed College of Media (Members Only Conference)

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In today’s fast-paced and dynamic marketplace, it is more important than ever to innovate to stay connected with consumers.  Whether exploring new strategies in mobile technology, reaching consumers via unique brand campaigns, or measuring the effects of real-time marketing, it is critical that today’s marketers are on the leading edge of innovation.

Hosted by West Virginia University Reed College of Media in Morgantown, West Virginia, this complimentary ANA members-only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to drive better decisions, differentiate their brands, and improve ROI.  You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this complimentary event. 


**Please note that parking will be available on the WVU campus for $1.25 per hour, credit cards will be accepted.**

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Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 8, 2017
8:15am Breakfast

9:00am General Session

WEST VIRGINIA UNIVERSITY: INNOVATION IN MARKETING HIGHER EDUCATION

Three years ago, West Virginia University faced critical challenges in the marketplace. In this session, Sharon Martin, Vice President for University Relations at WVU, will share the innovative strategies used to engage and inspire its various constituents to reposition the University. 

Ann Berry
AVP of Marketing and Outreach West Virginia University
Mike Esposito
Executive Creative Director West Virginia University

THE STARTUP IMPERATIVE: MAKING THE CASE FOR BRAND COLLABORATION

Joe Jaffe, author of Flip the Funnel and Z.E.R.O., is CEO and co-founder of Evol8tion, a technology boutique that connects brands with startups that can help them expand their businesses. Jaffe will share how partnering with startups can be mutually beneficial, leading to disruptive innovations and technology-based solutions to the challenges facing brands.

Joseph Jaffe
CEO & Co-Founder Evol8tion, LLC
10:50am Coffee Break

11:10am General Session Cont.

AARP: INNOVATION CASE STUDY

The AARP is a nonprofit, nonpartisan, social welfare organization with a membership of nearly 38 million that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families — such as health care, employment and income security, and protection from financial abuse. In this session, hear from Kyle Scriven, Director of Social Communications at AARP on how the nonprofit organization is innovating to help engage their constituents.

Kyle Scriven
Director, Social Communications (Social Impact) AARP
12:00pm Luncheon

1:00pm General Session Cont.

NASCAR: REVVING UP INTEGRATION AT EVERY TURN

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. Stephanie Ackerman, Director of Racing Communications at NASCAR, will share how an integrated marketing communications approach can drive your business forward.

Stephanie Ackerman
Director, Racing Communications NASCAR

COMPACT POWER EQUIPMENT RENTAL: MAKING HEAVY EQUIPMENT MORE ACCESSBILE AND CONVENIENT

Look in the parking lot at more than 1,100 Home Depot locations across the U.S. and Canada, and you'll see Compact Power Equipment Rental’s trenchers, skid steers, and boom lifts available for rent to both DIYers and professional contractors. In this session, Compact Power will join Steve Radick, VP, Director of PR at Brunner to discuss how Compact Power made heavy equipment more accessible to DIYers and more convenient to professional contractors.

Shavonne Clark
Senior Director of Marketing Compact Power
Steve Radick
VP, Director of PR Brunner
2:45pm Conference Adjournment

West Virginia University Art Museum Tour

Following the conference, there will be an optional tour of the WVU Art Museum. The Art Museum provides a welcoming and stimulating educational environment for diverse audiences to experience the transformative power of visual art.  The museum’s collections include paintings, prints and works on paper, sculpture, ceramics, and folk art. The Art Museum also brings touring exhibits to Morgantown. In conjunction with its various exhibits, the museum presents artist demonstrations, workshops, school programs, lectures, concerts, and theatrical performances that expand upon the exhibit themes and engage a range of multi-generational audiences in active learning across the disciplines.