Connecting with Consumers in the Age of Converged TV, Presented by Innovid

WELCOME REMARKS

Jenna Magill

Senior Manager, Brand Activation ANA

THE ART (& SCIENCE) OF ADVERTISING & AUDIENCE IN THE AGE OF CONVERGED TV

At the surface level, viewer fragmentation – across time, platforms and devices – is overwhelming for advertisers trying to reach their total TV audience. But in this age of converged TV, cross-platform measurement and data have opened the door to better ways of finding, reaching, and engaging with audiences “where they are.”

Join Ahed Jendza, Head of Industry, Auto at Innovid, as she speaks with Marcie M. Pérez, Associate Director, Omni Channel Strategy & Activation at Cadillac, about how brands are leveraging data and technology to get a unified view of advertising and audiences. Find out how these marketers are making insights actionable by informing converged TV media mixes, creative personalization strategies and advanced optimizations across linear, CTV and digital video.   

Ahed Jendza

Head of Industry, Auto Innovid

TV AND VIDEO THROUGH A GENERATIONAL LENS

Vevo will present research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of gen X, millennials, and gen Z.

Younger consumers are watching more video than ever before, throughout all hours of the waking day, across a broader range of devices and content formats. There is already a major shift in how media companies program content for younger audiences, and the findings provide key learnings for media planners and advertisers around how to best reach each generation through the screen.

Laura Vanison

Senior Director of Artist & Consumer Insights Vevo

LEVERAGING CROSS-CHANNEL TV TO FIND NEW AUDIENCES AND CHALLENGE RIVALS

While streaming receives an outsized share of media attention, smart brand advertisers realize that a data-driven unified approach to linear and CTV will, when planned and executed right, maximize the strengths of each channel and deliver net-new audiences.

In this session, Simulmedia’s Chief Revenue Officer, Lauren Fry, will explain how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication. And Shaun Farrar, Senior Director of Global Media for Monster, will discuss how an integrated cross-channel strategy helped the online jobs pioneer reach millions more job seekers than a traditional, siloed approach would have, allowing the brand to capitalize on “The Great Resignation” even in the face of intense competition.

Lauren Fry

Chief Revenue Officer Simulmedia

THE CONVERGENCE OF TV, OTT, & DIGITAL VIDEO: 5 FACTORS DISRUPTING THE MEDIA BUYING LANDSCAPE

TV, OTT, and digital video were once clearly defined, separate entities, but the lines between them are now blurred thanks to the innovation and acceleration of streaming services. However, consumer viewership fragmentation should not stop you from meeting – and exceeding – your marketing goals! Join us as we explore the five key factors contributing to this media disruption and walk away with actionable insights that can help you evolve and future proof your marketing strategies.

Morgan Jessup

VP, Advanced Strategy & Activation Spectrum

MORE THAN JUST A CONTENT BUY - HOW BRANDS CAN GET MORE FROM THEIR SPONSORSHIPS

Brands are looking for more innovative ways to engage their consumers through traditional content sponsorships. The typical “insert show title” sponsored by “insert brand sponsor” only goes so far in the eyes of the viewer. Hear how brands are embracing Roku Original content to better reach their consumers and to better engage their own brand.

Katina Papas Wachter

Head of Ad Sales and Strategy The Roku Channel

CLOSING REMARKS

Jenna Magill

Senior Manager, Brand Activation ANA