The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape | Event Recaps | All MKC Content | ANA

The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape

In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.