The Art (and Science) of Advertising and Audience in the Age of Converged TV | Conference Session Videos | Event Video | All MKC Content | ANA

The Art (and Science) of Advertising and Audience in the Age of Converged TV

In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.