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U.S. CELLULAR: INTERNAL INTEGRATION
LEADS TO A BETTER CUSTOMER EXPERIENCE
Providing a superior customer service experience often begins by looking
internally to ensure your employees have the necessary tools to execute your
brand promise. In this presentation, U.S. Cellular will share the success
of its Frontline Brand Awareness Program, an internal initiative designed to
define the company's brand essence for its frontline associates. The
purpose of this program is to ensure U.S. Cellular frontline associates can
provide a consistent and differentiated wireless experience to customers,
ultimately providing for greater integration throughout the organization.
Nicole Ames
Co-Founder and Principal
Twist IMC
Lisa Strazzante
Senior Manager of Brand Development
U.S. Cellular Corporation
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HOTELS.COM: INTEGRATING
DIGITAL, SOCIAL, MOBILE, AND 3D AUGMENTED REALITY WITH OFFLINE CAMPAIGN
Hotels.com created an integrated 360 degree marketing campaign to
entertain and educate prospective travelers. Hotels.com will share how
they took its award winning offline campaign and brought it to the digital
world using 3D augmented reality, social media and mobile platforms. The program includes participating in a demo
of Virtual Vacations from Hotels.com where you will travel to popular cities
like Manhattan, San Diego, and Washington, D.C. and entering a virtual world
filled with sights and sounds from the destination. In this session, you
will also learn how augmented reality is an integral part of the Hotels.com
marketing efforts and is used to differentiate itself from other online
competitors.
Vic Walia
Senior Director, Brand Marketing - Hotels.com
Expedia Inc.
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UNDERSTANDING THE CROSS-PLATFORM
PLAYING FIELD
Major events no longer take place on a single stage. Consumers are hungry for
information on experiences such as the FIFA World Cup and explore every
available media vehicle including television, online, mobile or social media.
Understanding how to position your brand on this broader cross-platform
"playing field" is critical for advertisers especially for events of
this global magnitude. In this session, you will gain insights on Nielsen's
overall cross-platform strategy, as well as key learnings from both ESPN and
Univision on their findings from this year's World Cup.
Elizabeth Ellers
Executive Vice President, Corporate Research
Univision Communications, Inc.
Manny Palomo
Director, Strategic Marketing and Communications - Latino Initiatives
Best Buy Co., Inc.
Howard Shimmel
Senior Vice President, Product Leadership Nielsen Solutions
The Nielsen Company
Barbara J. Singer
Vice President, Advertiser Insights and Strategy
ESPN, Inc.
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