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Procurement Day @ BP p.l.c. (Members Only Conference)

This event is over.

Please click here to download the conference booklet.

This complimentary ANA members only conference will focus on the value and positive contributions of marketing and advertising procurement.  It will feature perspectives not only from procurement leaders, but also from client marketing and external agencies.  The event will cover extremely informative segments, with in-depth looks at various areas of the procurement field. 

This is a must for procurement and marketing professionals and the event will provide solid “take-aways,” insight to some best practices, and rich peer-to-peer networking environment.

BP is hosting Procurement Day at its downtown Chicago facility.  This is a complimentary event for ANA members and invited guests.  We look forward to your attendance.

When
Begins:Tuesday, October 22, 2013 at 8:15am
Ends:Tuesday, October 22, 2013 at 3:00pm
Where

BP P.L.C.
30 S Wacker Dr.
Chicago, IL 60606

Hotels near the venue are:
Courtyard Chicago Downtown, 312-329-2500
JW Marriott Chicago, 312-660-8200
W Chicago - City Center, 312-332-1200

Parking Garages:
Inter Park, 30 S Wacker Drive #P2, 312-906-8525
Standard Parking, 1 S Wacker Drive #L|1, 312-704-8105

URGENT NOTICE - It's imperative that everyone interested in attending this event be registered in advance. And please be sure you have a confirmation of your registration. Walk-ins run the risk of not being allowed in, due to security issues.

Agenda
8:15am Breakfast
9:00am

General Session

WELCOME AND OPENING REMARKS

Christina De Luca
Vice President, R&M Procurement
BP
______________________________________________

MARKETERS, MAKE PROCUREMENT YOUR FRIEND
Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes--supply management, demand management, and process management--can actually net an extra 5%+ of current marketing budgets. McKinsey will discuss the trends and opportunities for closer collaboration between Marketing and Procurement.  This session will also discuss the strategic issues and challenges that Marketing is facing in a digital world and the implications for how marketing collaborates with partners and efficiencies.  

Jeff Jacobs
Principal, Marketing & Sales Practice
McKinsey & Company

Kushan Surana
Senior Engagement Manager
McKinsey & Company
______________________________________________

HOW MARKETING AND PROCUREMENT COLLABORATION CAN UNLOCK VALUE
The relationship between marketing and procurement is now more important than ever in order to ensure the best results for the most value.  The BP team will discuss how the strong partnership between Marketing and Procurement through integrated demand planning and scoping enabled a restructuring of their strategic agency framework to not only lower costs but enhance agency efficiency and improve process communications & strategy development.

Jo Brecknock
Director Brand & Communication US East of Rockies Fuels
BP

Mark Hudson
Global Advertising Procurement Manager
BP

Jonathan Lee
B2C Communications Manager US East of Rockies Fuels
BP

Mark Milne
Category Manager, Marketing Services
BP
______________________________________________

WHY NATIONWIDE'S CMO LOVES PROCUREMENT
At Nationwide, Procurement and Marketing work hand in hand. But it wasn't always like that. With a new Procurement partner came new processes, tools, experiences and style, leading to ever-increasing levels of influence, trust and credibility. By listening to the  Brand Teams' priorities, needs and pain points, Procurement has helped the Marketing team achieve more effective and efficient results. Nationwide's Marketing Procurement Lead and Agency relations partner will co-present  best practices, potential pitfalls and methods for  using a highly consultative approach to achieve its objectives.

Chuck Arida
Vice President, Brand Identity & Creative Services
Nationwide

Kristy Boer
Senior Consultant, Agency Planning & Relationships
Nationwide
______________________________________________

12:00pm Luncheon
1:00pm

General Session (continued)

WITH OVER 400 MILLION DEALS, A GREAT PRICE IS ONLY HALF THE BATTLE
The origins of Groupon came out of thepoint.com, a website launched in 2007 that got people to invest as a group and generate a tipping point to procure the item at hand.  Groupon was started as a side project of The Point and has grown to become a major portal of the “Deal Site” community.  Groupon’s new CPO will discuss the first 100 days and the challenges faced within a dynamic business model.   From building relationships with marketing…  to creating a global procurement organization from scratch... to facilitating controlled growth in a fast-moving, entrepreneurial organization … to earning the status of trusted advisor …  to finding out what drives colleagues, so success can be a cooperative experience from the start.

Chuck Hatsis
Chief Procurement Officer
Groupon, Inc.
______________________________________________

GETTING THE MOST OUT OF TELEVISION PRODUCTION IN ILLINOIS
Production Incentives and advertiser awareness of state commercial production incentives are on the rise.  Many states now offer compelling financial incentives to shoot commercials in their state and more and more advertisers are reaping those benefits.  Kraft Foods Group and The Landgraf Consulting Group will share how procurement and marketing can take advantage of this underused opportunity – especially when doing production in the “Land of Lincoln.”

Heather Kaster
Sr. Manager Marketing Services
Kraft Foods Group, Inc.

Shelley Landgraf
President
The Landgraf Consulting Group, Inc.

Mike Rose
Chairman & CEO
Ease Commercial Services
______________________________________________

3:00pm Adjournment