Customer Insights Members Only Conference hosted by Dell Inc.
Customer insights are the most important element needed to build product innovation, create compelling marketing communications and drive purchase behavior. Brands need to put the consumer first as they are the center of everything we do. Discover how top marketers use customer insights to develop strategies that take their brands to the next level.
|Begins:||Friday, September 9, 2011 at 8:15am|
|Ends:||Friday, September 9, 2011 at 3:00pm|
University of Texas - JJ Pickle Research Center
The Commons Learning Center, Lil Tex Auditorium
10100 Burnet Road
Austin, TX 78758
Take Mopac and go east on Braker Lane, right on Burnet going south and then first entrance into the JJ Pickle Center. Do not enter the JJ Pickle Center from Braker Lane. Make sure you pick up a parking pass from the security guard for the three days at the guard station or you will be ticketed. The Commons Building is a multi purpose facility and will have other events at the venue on September 9. Please observe designated parking areas. Map and directions: http://www.utexas.edu/commons/maps/
INTRODUCTION - DISCUSSION ON DELL'S STRATEGY
RECLAIMING THE DELL BRAND: THE POWER TO DO MORE
TRANSFORMING DELL'S PRODUCT STRATEGY
CUSTOMER CENTRICITY PROPELS USAA TO LEADER IN CUSTOMER LOYALTY
A. Charles Thomas, Ph.D.
LESSONS FROM THE ROAD: INTEL APPLYING NEUROSCIENCE-BASED RESEARCH
BUILDING PRODUCTS AND BRAND WITH CONSUMER INTELLIGENCE AT NOKIA