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General Session
INTRODUCTION - DISCUSSION ON DELL'S STRATEGY
Lorrie Schultz
Executive Director, Global Marketing Talent and Capabilities
Dell, Inc.
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RECLAIMING THE DELL BRAND: THE POWER TO DO MORE
Dell is undergoing a major
evolution, working hard to deepen its relationship with its broad set of
customers. With an ever-growing set of acquisitions and new IT capabilities,
many of Dell's customers see Dell through a historical lens. Learn how Dell
embarked on a multi-faceted, data-driven research initiative to uncover and
clearly define Dell's core values and to better understand customer perceptions
and needs. See first-hand how the insights from this work grew into a global
brand initiative that has already proven to help Dell reclaim the brand, shift
customer perceptions and accelerate business results.
Allison Dew
Executive Director of Social
Media, Community & Insights
Dell, Inc.
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TRANSFORMING DELL'S PRODUCT STRATEGY
The way people access and use
technology is rapidly changing, while the workforce is becoming more dispersed
and global. Dell has transformed their approach to product marketing in
order to address the substantial implications of these factors. While
Dell's history has been built on supply chain prowess and direct customer
relationships, they have evolved their approach to utilize deeper customer
insights and a broader point of view of their customers' needs and preferences
and use of technology. Get an inside look at Dell's transformed approach
to delivering the best designed products, solutions and experiences in the company's
history.
Tim Peters
Vice President, CSMB End
User Computing Marketing and Singapore Design Center
Dell, Inc.
Kirk Schell
Executive Director and General Manager, Business Client Product Group
Dell, Inc.
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CUSTOMER CENTRICITY PROPELS USAA TO LEADER IN CUSTOMER LOYALTY
Customer needs and wants should be at the core of how
companies develop and market products. Join Charles Thomas, VP Research &
Analytics - USAA discuss how they have transformed their corporate strategy to
customer centricity by utilizing their data warehouse and leveraging customer
evaluations making USAA the top ranked company in customer loyalty.
A. Charles Thomas, Ph.D.
Vice President Research & Analytics
USAA Corporate Services
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LESSONS FROM THE ROAD: INTEL APPLYING NEUROSCIENCE-BASED RESEARCH
Neuroscience, cognitive
psychology, behavioral economics...Beyond the hype and buzzwords, what lessons
can be learned from applying new findings from these disciplines to your
business? Intel has been using various approaches to understanding
non-conscious-based insights for the past two years. In this presentation,
David Ginsberg will discuss the learning, both good and not so good, from
that journey.
David Ginsberg
Director, Insights and Market Research
Intel Corporation
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BUILDING PRODUCTS AND BRAND WITH CONSUMER INTELLIGENCE AT NOKIA
Consumer Intelligence has become a core capability that more and more companies
are relying on in order to build and sell their products. Combined
consumer research and analytics is serving a central business model for many.
Join Slawomir Kierner, Director, Head of Consumer Intelligence as he discusses
how Nokia is becoming a consumer centric company with consumer intelligence
driven product innovation and marketing strategies that are turning around
company culture and consumer perception of Nokia.
Slawomir Kierner
Head of Consumer Intelligence
Nokia Corporation
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