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General Session
INTRODUCTION - DISCUSSION ON DELL'S STRATEGY
Lorrie Schultz
Executive Director, Global Marketing Talent and Capabilities
Dell, Inc.
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RECLAIMING THE DELL BRAND: THE POWER TO DO MORE
Dell is undergoing a major evolution, working hard to deepen its relationship with its broad set of customers. With an ever-growing set of acquisitions and new IT capabilities, many of Dell's customers see Dell through a historical lens. Learn how Dell embarked on a multi-faceted, data-driven research initiative to uncover and clearly define Dell's core values and to better understand customer perceptions and needs. See first-hand how the insights from this work grew into a global brand initiative that has already proven to help Dell reclaim the brand, shift customer perceptions and accelerate business results.
Allison Dew
Executive Director of Social Media, Community & Insights
Dell, Inc.
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TRANSFORMING DELL'S PRODUCT STRATEGY
The way people access and use technology is rapidly changing, while the workforce is becoming more dispersed and global. Dell has transformed their approach to product marketing in order to address the substantial implications of these factors. While Dell's history has been built on supply chain prowess and direct customer relationships, they have evolved their approach to utilize deeper customer insights and a broader point of view of their customers' needs and preferences and use of technology. Get an inside look at Dell's transformed approach to delivering the best designed products, solutions and experiences in the company's history.
Tim Peters
Vice President, CSMB End User Computing Marketing and Singapore Design Center
Dell, Inc.
Kirk Schell
Executive Director and General Manager, Business Client Product Group
Dell, Inc.
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CUSTOMER CENTRICITY PROPELS USAA TO LEADER IN CUSTOMER LOYALTY
Customer needs and wants should be at the core of how companies develop and market products. Join Charles Thomas, VP Research & Analytics - USAA discuss how they have transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations making USAA the top ranked company in customer loyalty.
A. Charles Thomas, Ph.D.
Vice President Research & Analytics
USAA Corporate Services
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LESSONS FROM THE ROAD: INTEL APPLYING NEUROSCIENCE-BASED RESEARCH
Neuroscience, cognitive psychology, behavioral economics...Beyond the hype and buzzwords, what lessons can be learned from applying new findings from these disciplines to your business? Intel has been using various approaches to understanding non-conscious-based insights for the past two years. In this presentation, David Ginsberg will discuss the learning, both good and not so good, from that journey.
David Ginsberg
Director, Insights and Market Research
Intel Corporation
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BUILDING PRODUCTS AND BRAND WITH CONSUMER INTELLIGENCE AT NOKIA
Consumer Intelligence has become a core capability that more and more companies are relying on in order to build and sell their products. Combined consumer research and analytics is serving a central business model for many. Join Slawomir Kierner, Director, Head of Consumer Intelligence as he discusses how Nokia is becoming a consumer centric company with consumer intelligence driven product innovation and marketing strategies that are turning around company culture and consumer perception of Nokia.
Slawomir Kierner
Head of Consumer Intelligence
Nokia Corporation
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